Browsing by Author "Subair Bashirat Damilola"

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    Assessment of Factors that Affect Consumers' Behavior Towards Exposure and Acceptable of 2024 Netflix Epic Movies
    (Arabian Journal of Business and Management Review (Kuwait Chapter), 2025) Subair Bashirat Damilola
    Over the Top /Online Streaming Service has unveiled the magnificence of technology and evolution of entertainment, it has defined a new means of viewing movies which popularly used to be demanded via visit to cinemas and video cassettes. Netflix sprung as a famous kind of online streaming service and has lately captivated numerous consumers, however, Epic movies are an attraction in the entertainment industry and have been retained continuously in Netflix platform. This study undertook a survey approach to examine Netflix subscribers’ rationale for exposure and acceptance of Netflix movies, using an online data gathering method, Netflix consumers in North Central and South West were discern via examining their testimony on online handles of Netflix, a purposive sampling technique was used to determine the respondents of this study. This study deduced from Netflix consumer that storyline is a factor that fosters their interest towards Epic movies, hence, this depicts the motivation towards accumulating movies that whet appetite by Netflix. This study suggests that Netflix ought to further supply profound information about tribe relevance, historic lens, subject of it movies to refine it delivery style, amass it consumer trust and patronage
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    Assessment of Factors that Affect Consumers' Behavior Towards Exposure and Acceptable of 2024 Netflix Epic Movies
    (Arabian Journal of Business and Management Review (Kuwait Chapter), 2025-03) Subair Bashirat Damilola
    Over the Top /Online Streaming Service has unveiled the magnificence of technology and evolution of entertainment, it has defined a new means of viewing movies which popularly used to be demanded via visit to cinemas and video cassettes. Netflix sprung as a famous kind of online streaming service and has lately captivated numerous consumers, however, Epic movies are an attraction in the entertainment industry and have been retained continuously in Netflix platform. This study undertook a survey approach to examine Netflix subscribers’ rationale for exposure and acceptance of Netflix movies, using an online data gathering method, Netflix consumers in North Central and South West were discern via examining their testimony on online handles of Netflix, a purposive sampling technique was used to determine the respondents of this study. This study deduced from Netflix consumer that storyline is a factor that fosters their interest towards Epic movies, hence, this depicts the motivation towards accumulating movies that whet appetite by Netflix. This study suggests that Netflix ought to further supply profound information about tribe relevance, historic lens, subject of it movies to refine it delivery style, amass it consumer trust and patronage
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    Coverage of 2024 Cholera Outbreak in Nigeria by two Selected Newspapers
    (Journal of Communication and Media Research, 2025) Subair Bashirat Damilola
    This study examined the coverage of the 2024 cholera outbreak in Nigeria by Daily Trust and The Punch newspapers. It focused on the newspaper role in informing, educating, and mobilizing the public during the outbreak. Using content analysis, 106 newspaper editions published between June 9 and July 31, 2024, were reviewed to evaluate the frequency, prominence, formats, and sources of cholera-related stories. Findings revealed that there was high frequency of reports on the outbreak right from when it started. Also, the outbreak was given prominence owing to a substantial part of its stories appearing on the front pages of the selected newspapers. However, most of the stories on the cholera outbreak were predominantly straight news formats. Government sources were heavily relied upon, while voices from victims, NGOs, and health workers were underrepresented. This paper concluded that the newspapers did well in setting agenda for the cholera outbreak in 2024 to ensure awareness. It was recommended that Nigerian newspapers should diversify formats of articles on disease outbreaks to include editorials and human-interest pieces to provide depth of information not only for awareness but also prevention of further spread of such diseases. The newspapers should also incorporate a broader range of sources to enhance the depth of stories. These measures could further strengthen the media’s role in addressing public health crises in Nigeria, especially during disease outbreak.
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    Influence of Online Social Movements on Knowledge and Attitude Towards Domestic Violence Among Facebook Users in Kwara State, Nigeria
    (Ebonyi State University Journal of Mass Communication, 2025) Subair Bashirat Damilola
    Domestic violence is a menace that is ingrained in every society, however, it perpetuation has left a longing bruise in the psychology and physical make up of victims. Movement against this act has overtimes been championed both online and offline and it consequences are worth examining. It is against this backdrop that this study is inspired to assess the influence of movement against domestic violence on the thought and attitude of Facebook users. The study is premised on social learning theory and it undertook a questionnaire survey. Facebook communities were used in identifying Facebook users that are acquitted with domestic violence movement activities on Facebook. Facebook communities like Offaly domestic violence support service and Nigerians against domestic violence were platforms in which respondents for the study were selected.. Using the purposing sampling technique, a total of 220 respondents were purposely selected for this study. The questionnaire was designed with Google-form and 220 links were distributed across to the selected members of Facebook domestic violence community on Facebook via direct message (DM) of the selected respondents, a total of 173 responses were recorded from the exercise. Data were analyzed with statistical package for social science (SPSS), analytical results were through frequency and simple percentages .The findings of this study suggest that Facebook offers support for victims of domestic violence and orchestrate petitions to punish domestic violence perpetrators. Findings also indicate that Facebook provide enlightenment that reshape approaches of reacting to experiences of domestic. It is recommended that Facebook community should provide a rehabilitation section for perpetrators of domestic violence to remold their mental frame and make diminutive the record of domestic violence in the society.
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    Influence of Twitter (X) Political
    (Glorious Vision University, 2025) Subair Bashirat Damilola
    This study was conducted to determine the influence of Twitter (X) political campaign messages on the political behaviour of the students of Kwara State University, Nigeria. The research is anchored on the theoretical premises of agenda setting and uses and gratifications. The researcher adopted a quantitative survey-based approach and an online questionnaire for data gathering. The finding of this study revealed that a substantial number of the students have access to the internet and are actively engaged in political participation on Twitter. Political campaign messages on Twitter were found to significantly influence students' political opinions and decisions, as well as their involvement in offline political actions, such as voting or attending rallies. However, the researcher also found that challenges such as the digital divide, media illiteracy, algorithmic manipulation and cyber security concerns hinder full participation in online political activities. Thus, the researchers recommended addressing these issues to optimise the potential for the young generation participation in politics through digital and offline platforms.
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    Thematic Analysis of Al-Jazeera Documentary, unrest forces farmers off their land, on Farmer-Herder Conflict in Nigeria
    (Metacommunication: Journal of Communication Studies, 2025) Subair Bashirat Damilola
    The conflict between farmers and herders in Nigeria has, over time, impacted adversely on ethnic tolerance, agriculture, source of livelihood, sheltering and lives of many. In the process, the media have been noted to have exerted a great deal of influence on the perception of people on the array of issues reported by the media. It is against this backdrop that this study sought to examine the portrayal of Unrest forces farmers off their land, a documentary produced by Al Jazeera, on specific themes portrayed in the documentary, government responsibility towards the conflict, the portrayal of language in the documentary and to determine the consequences of the conflict portrayed in the documentary. A qualitative content analysis was performed on the documentary having determined the content categories. The study found that the documentary moderately portrayed peace journalism, government’s inability to do enough in curbing the conflict between farmers and herders, which affected the effectiveness and outcomes of the peace journalism. This is akin to the notation that the media engagement of the conflicting parties, in order to allow them to state their needs, wants and expectations from the other conflicting party and the government, will go a long way in the settlement of the conflict. Therefore, the media are one of the determinants of the escalation or de-escalation of conflict issues. The media should therefore practice continuity in the ways by which they handle conflict issues and to contribute immensely to conflict resolution, peace building of conflict-related issues, to prevent reprisal attacks. More so, the conflict between farmers and herders would subside if government gives adequate attention and act duly in resolving the conflict.
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    Usage of Electronic Media for Alternate Crisis Mitigation and Human Right Activism: A Study of Kokoro Alate Radio Programme
    (KWASU Journal of Information, and Communication Technology KJICT, 2025) Subair Bashirat Damilola
    The Nigerian legal system is currently burdened with a high volume of civil cases and complaints, leading to the rise of alternative dispute resolution methods. The electronic media has significantly contributed to the popularity of these alternative informal court proceedings, playing a key role in addressing issues of justice in society. This study explored the role of Kokoro Alate, an alternative dispute resolution court on the Agidigbo FM, in addressing civil cases through dispute resolution and human rights activism in Nigeria. The study employed a quantitative survey approach. Kokoro Alate’s page on Facebook was explored, and listeners of the programme were generated through the platform, and they form the study population. From a listener population of 264,000, a purposive sampling method was employed to select the participants for the study, and a total of 188 respondents were generated. Data were collected through online questionnaires and analysed, using descriptive and inferential statistics, including frequencies and percentages, mean and standard deviation and correlation analysis. The findings reveal that electronic media significantly enhances the reach of Kokoro Alate’s proceedings, contributing to the effective management and documentation of disputes and human rights cases. Additionally, the programme has encouraged both disputants and complainants to feature on the platform. The programme demonstrates effectiveness in preventing an escalation of crises and helps facilitate settlement between disputants. The study recommended raising awareness about alternative dispute resolution options through both the legal system and media channels. Additionally, it suggested that Kokoro Alate should employ a translator for its vernacular to be translated into Pidgin English or English language to take care of different tribes in the country and generate the interest of other tribes in featuring on the programme or advocate for its replication in their local environmen