Browsing by Author "Subair Bashirat Damilola"

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    Assessment of Factors that Affect Consumers' Behavior Towards Exposure and Acceptable of 2024 Netflix Epic Movies
    (Arabian Journal of Business and Management Review (Kuwait Chapter), 2025) Subair Bashirat Damilola
    Over the Top /Online Streaming Service has unveiled the magnificence of technology and evolution of entertainment, it has defined a new means of viewing movies which popularly used to be demanded via visit to cinemas and video cassettes. Netflix sprung as a famous kind of online streaming service and has lately captivated numerous consumers, however, Epic movies are an attraction in the entertainment industry and have been retained continuously in Netflix platform. This study undertook a survey approach to examine Netflix subscribers’ rationale for exposure and acceptance of Netflix movies, using an online data gathering method, Netflix consumers in North Central and South West were discern via examining their testimony on online handles of Netflix, a purposive sampling technique was used to determine the respondents of this study. This study deduced from Netflix consumer that storyline is a factor that fosters their interest towards Epic movies, hence, this depicts the motivation towards accumulating movies that whet appetite by Netflix. This study suggests that Netflix ought to further supply profound information about tribe relevance, historic lens, subject of it movies to refine it delivery style, amass it consumer trust and patronage
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    Assessment of Factors that Affect Consumers' Behavior Towards Exposure and Acceptable of 2024 Netflix Epic Movies
    (Arabian Journal of Business and Management Review (Kuwait Chapter), 2025-03) Subair Bashirat Damilola
    Over the Top /Online Streaming Service has unveiled the magnificence of technology and evolution of entertainment, it has defined a new means of viewing movies which popularly used to be demanded via visit to cinemas and video cassettes. Netflix sprung as a famous kind of online streaming service and has lately captivated numerous consumers, however, Epic movies are an attraction in the entertainment industry and have been retained continuously in Netflix platform. This study undertook a survey approach to examine Netflix subscribers’ rationale for exposure and acceptance of Netflix movies, using an online data gathering method, Netflix consumers in North Central and South West were discern via examining their testimony on online handles of Netflix, a purposive sampling technique was used to determine the respondents of this study. This study deduced from Netflix consumer that storyline is a factor that fosters their interest towards Epic movies, hence, this depicts the motivation towards accumulating movies that whet appetite by Netflix. This study suggests that Netflix ought to further supply profound information about tribe relevance, historic lens, subject of it movies to refine it delivery style, amass it consumer trust and patronage
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    Usage of Electronic Media for Alternate Crisis Mitigation and Human Right Activism: A Study of Kokoro Alate Radio Programme
    (KWASU Journal of Information, and Communication Technology KJICT, 2025) Subair Bashirat Damilola
    The Nigerian legal system is currently burdened with a high volume of civil cases and complaints, leading to the rise of alternative dispute resolution methods. The electronic media has significantly contributed to the popularity of these alternative informal court proceedings, playing a key role in addressing issues of justice in society. This study explored the role of Kokoro Alate, an alternative dispute resolution court on the Agidigbo FM, in addressing civil cases through dispute resolution and human rights activism in Nigeria. The study employed a quantitative survey approach. Kokoro Alate’s page on Facebook was explored, and listeners of the programme were generated through the platform, and they form the study population. From a listener population of 264,000, a purposive sampling method was employed to select the participants for the study, and a total of 188 respondents were generated. Data were collected through online questionnaires and analysed, using descriptive and inferential statistics, including frequencies and percentages, mean and standard deviation and correlation analysis. The findings reveal that electronic media significantly enhances the reach of Kokoro Alate’s proceedings, contributing to the effective management and documentation of disputes and human rights cases. Additionally, the programme has encouraged both disputants and complainants to feature on the platform. The programme demonstrates effectiveness in preventing an escalation of crises and helps facilitate settlement between disputants. The study recommended raising awareness about alternative dispute resolution options through both the legal system and media channels. Additionally, it suggested that Kokoro Alate should employ a translator for its vernacular to be translated into Pidgin English or English language to take care of different tribes in the country and generate the interest of other tribes in featuring on the programme or advocate for its replication in their local environmen