Influence of Twitter (X) Political
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Date
2025
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Publisher
Glorious Vision University
Abstract
This study was conducted to determine the influence of Twitter (X) political campaign
messages on the political behaviour of the students of Kwara State University, Nigeria.
The research is anchored on the theoretical premises of agenda setting and uses and
gratifications. The researcher adopted a quantitative survey-based approach and an online
questionnaire for data gathering. The finding of this study revealed that a substantial
number of the students have access to the internet and are actively engaged in political
participation on Twitter. Political campaign messages on Twitter were found to
significantly influence students' political opinions and decisions, as well as their
involvement in offline political actions, such as voting or attending rallies. However, the
researcher also found that challenges such as the digital divide, media illiteracy,
algorithmic manipulation and cyber security concerns hinder full participation in online
political activities. Thus, the researchers recommended addressing these issues to
optimise the potential for the young generation participation in politics through digital
and offline platforms.
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Citation
Subair, B.D. (2025). Influence of Twitter (X) Political Campaign Message on the Students of Kwara State University. Vol.1,No. 1, pp 210-218