Browsing by Author "Nazeem Taiwo CALFOS"

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    DETERMINANTS OF PROFITABILITY OF POULTRY FEED MARKETING IN ILORIN METROPOLIS, KWARA STATE
    (2025) Zainab Tope SAKA; Hussaina Ummikhanni MAHMUD; Nazeem Taiwo CALFOS
    The poultry feed industry is crucial to the global food supply chain, with marketing playing a vital role in its success. However, the sector faces a lot of challenges which affects poultry feed profitability and sustainability. This study investigates the factors affecting poultry feed marketing in Ilorin Metropolis, Kwara State. A cross-sectional survey of 120 poultry feed marketers was conducted. Descriptive statistics and multiple regression analysis were employed in the study. The results showed that the majority of the poultry feed marketers were male (67.5%), with a mean age of 41years, had tertiary level of education (67.8%) and mean marketing experience of 8.7years. The regression analysis results also indicated that buying price, selling price and quantity sold were significant factors in profitability of poultry feed marketing the study area. The study concludes that higher input costs can erode profitability while higher output prices and sales volumes can enhance profitability. The study recommends that Poultry feed marketers should adopt effective input cost management strategies to minimize the impact of input costs on profitability and also aim at increasing their sales volumes in order to improve profitability and also reduce dependence on a single market or customer.