DETERMINANTS OF PROFITABILITY OF POULTRY FEED MARKETING IN ILORIN METROPOLIS, KWARA STATE
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Date
2025
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Abstract
The poultry feed industry is crucial to the global food supply chain, with marketing playing a
vital role in its success. However, the sector faces a lot of challenges which affects poultry
feed profitability and sustainability. This study investigates the factors affecting poultry feed
marketing in Ilorin Metropolis, Kwara State. A cross-sectional survey of 120 poultry feed
marketers was conducted. Descriptive statistics and multiple regression analysis were
employed in the study. The results showed that the majority of the poultry feed marketers were
male (67.5%), with a mean age of 41years, had tertiary level of education (67.8%) and mean
marketing experience of 8.7years. The regression analysis results also indicated that buying
price, selling price and quantity sold were significant factors in profitability of poultry feed
marketing the study area. The study concludes that higher input costs can erode profitability
while higher output prices and sales volumes can enhance profitability. The study
recommends that Poultry feed marketers should adopt effective input cost management
strategies to minimize the impact of input costs on profitability and also aim at increasing
their sales volumes in order to improve profitability and also reduce dependence on a single
market or customer.