Browsing by Author "Daranijo Habeeb Opeyemi"

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    BETWEEN THE PAPER AND TECHNOLOGY: DIGITIZATION AND NEWSPAPER CIRCULATION CRISIS
    (Arabian Journal of Business and Management Review (Nigerian Chapter), 2024-06-05) Daranijo Habeeb Opeyemi
    In light of the crisis in newspaper circulation, this paper explores the complex interrelationship between digital technology and conventional print media. Newspapers now have the difficult task of preserving their legacy in the digital age while adjusting to the way information is consumed. it critically evaluates the factors that led to the shift from print to digital formats, the effects of digitization on circulation trends, and the tactics used by newspapers to deal with the circulation crisis, drawing from known literature and theoretical frameworks. The study examines the dynamic dynamics of the newspaper industry through a thorough analysis, emphasising the interaction between established print techniques and newly developed digital platforms. Integrating ideas from academic literature with actual studies, it clarifies how technology is changing the way news is distributed and how journalism is changing as a whole. Moreover, it provides a nuanced viewpoint on the difficulties newspapers encounter when juggling the fusion of digital innovation and print tradition. In addition to offering useful insights for media organisations battling digitization, this study advances theoretical understanding of the changes occurring in the media sector. Through an analysis of the interface between paper and technology, the study provides a framework for comprehending how newspapers are changing in an increasingly digital world. In the end, it emphasises how critical it is for newspapers to adopt new technologies while maintaining journalistic standards and satisfying the changing needs of contemporary readers.