BETWEEN THE PAPER AND TECHNOLOGY: DIGITIZATION AND NEWSPAPER CIRCULATION CRISIS
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Date
2024-06-05
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Arabian Journal of Business and Management Review (Nigerian Chapter)
Abstract
In light of the crisis in newspaper circulation, this paper explores the complex interrelationship
between digital technology and conventional print media. Newspapers now have the difficult task
of preserving their legacy in the digital age while adjusting to the way information is consumed. it
critically evaluates the factors that led to the shift from print to digital formats, the effects of
digitization on circulation trends, and the tactics used by newspapers to deal with the circulation
crisis, drawing from known literature and theoretical frameworks. The study examines the
dynamic dynamics of the newspaper industry through a thorough analysis, emphasising the
interaction between established print techniques and newly developed digital platforms.
Integrating ideas from academic literature with actual studies, it clarifies how technology is
changing the way news is distributed and how journalism is changing as a whole. Moreover, it
provides a nuanced viewpoint on the difficulties newspapers encounter when juggling the fusion
of digital innovation and print tradition. In addition to offering useful insights for media
organisations battling digitization, this study advances theoretical understanding of the changes
occurring in the media sector. Through an analysis of the interface between paper and technology,
the study provides a framework for comprehending how newspapers are changing in an
increasingly digital world. In the end, it emphasises how critical it is for newspapers to adopt new
technologies while maintaining journalistic standards and satisfying the changing needs of
contemporary readers.