Browsing by Author "BASHIRU ADEKUNLE AFEEZ"

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    CAUSES OF BUSINESS FAILURE IN TOURISM INDUSTRY: A CASE STUDY OF EATERIES IN ERIN-EJESHA IN ORIADE L.G.A IN OSUN STATE OF NIGERIA.
    (JOURNAL OF NATURAL AND APPLIED SCIENCES, 2016-04-13) BASHIRU ADEKUNLE AFEEZ
    Thus, this study was conducted to assess the causes of business failure in tourism industry: a case study of eateries in Erin-Ijesha in Oriade LGA in Osun state of Nigeria. The research method used for this study was descriptive survey method. Structural and closed ended questionnaire, interview as well as observation studies were conducted purposely to gathered information for the study. Fourteen (14) items were developed and was critically validated by experts. Questionnaire was designed on four Likert – Scale of Strongly agree, Agree, disagree and strongly disagree. A total of 250 respondents were randomly selected to represent the Erin-Ijesha as a whole. Out of 250 respondents 225 questionnaire were correctly filled. Data gathered collected were analyzed using Average weighed response statistical technique. The results showed that Choice of inappropriate and costly Location, poor visibility, Insufficient fund , lack of customers, People Problems, Ineffective staff hiring, Lack of focus on staff proper training, unclear workplace culture, poor customer experience, unclean or disorganized restaurant or small details overlooked, poor food quality – dishes take too long to prepare or delivery to table is slow, overcomplicated menu – too many food items, staff unable to keep up with the new ever-changing menu, Lack of uniqueness, overspending, lack of Systems, not watching cash Flow, keeping Payroll too high, not Advertising, not understanding , food Cost affected the restaurant business negatively
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    DEVELOPMENT OF TOURISM AND HOSPITALITY INDUSTRIES IN NIGERIA: A PANACEA FOR POVERTY AND UNEMPLOYMENT REDUCTION
    (JOURNALS HUMANITIES AND EMPERICAL SCIENCES VOL.5, 2016-04-13) BASHIRU ADEKUNLE AFEEZ
    Review of development of tourism and hospitality industries in Nigeria on impact of poverty and unemployment reduction has been made. The results indicated that tourism sector of Nigeria has been an important sector for many decades in generating foreign exchange and employment in the country. It is a growing sector with huge potentials for investment and development in tourism sector is not growing and information on the demand and supply ideas of tourism is poor. Tourism cannot provide employment and income to all the people in a destination and but it can be a panacea for economic development. But where there are potentials to develop this sector, there is scope to provide opportunities to a larger number of people, given its labour intensive nature. The result clearly indicates local areas adjacent to tourism destinations appear to have a comparative advantage in employment and poverty reduction and should gradually move to specialize in their activities. Although not examined by the present study, it can be said that tourism can also provide income and employment opportunities in other sectors e.g., public transport, wildlife safari, elephantrides, tour guides, restaurants, furniture, and various types of shops etc. In many places local people are able to perform cultural shows, and besides earning incomes some are able to promote their local culture as well. It is argued that tourism employs a relatively high proportion of women and thus contributes to gender equality. Tourism can help the poor improve their livelihoods, but this will require concerted efforts – strategies that help establish strong linkages with the tourism sector. Scope also exists to provide more training to local people so that they are able to get better paid jobs. Overall, the study results clearly indicate that tourism contributes to the local economy providing direct employment and indirectly by purchasing food and nonfood items from local producers.
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    Factors Influencing Patronage and Effectiveness of Consumers’ Demographic Attributes On Preference for Foodservice Outlets in Ilorin, Kwara State
    (IOSR Journal of Business and Management (IOSR-JBM), 2020-06-22) BASHIRU ADEKUNLE AFEEZ
    Predicting factors influencing consumers’ preference for foodservice outlets without empirical investigations could be a tough task and could yield an unreliable outcome given that such factors depend on a number of independent and dependent variable arising from consumers’ point of view. This study investigated factors influencing consumers’ preference of foodservice outlets in Ilorin, Kwara State. Structured questionnaires were used to collect data from 685 non-randomly selected consumers from 7 purposely selected foodservice establishments. A modified questionnaire from past studies was validated through a pilot study which resulted in a reliability value of 0.869. Results of data from the main study revealed that all the factors examined were influential to consumers’ preference for foodservice outlet. Accordingly, the top factors are the quality of food served (x̅ = 4.30 & σ = 1.14), staff courteousness and friendliness (x̅ = 4.26 & σ = 0.94), the location of the foodservice outlet (x̅ = 4.25 & σ = 1.02), affordability in terms of cost/price of food items (x̅ = 4.24 & σ = 1.03) and, cost-and-quality of food served (x̅ = 4.24 & σ = 1.02). Furthermore, consumers’ demographics do not influence the perception of factors influencing patronage of foodservice outlets in Ilorin metropolis. This study recommends that similar studies are replicated in major cities witnessing growth in foodservice business across Nigeria so that tailor-made outcomes are available for an individual situation
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    Sustainable Development Goals and Tourism Development in Nigeria: A Study of Old Oyo National Park Tourism Activities
    (NATIONAL OPEN UNIVERSITY OF NIGERIA, 2023-05-23) BASHIRU ADEKUNLE AFEEZ
    This paper examines the crucial role and significance of sustainable development goals on tourism development in Nigeria. The study administers the research instrument entailing 28 close ended questions to the respondents. The responses to each item are presented on tables and analyzed using simple percentages and mean. The research hypothesis is tested using a Chi-square statistical tool with the degree of freedom of 3 at 0.05% level of significance. The study concludes that Old Oyo National Park tourism development goals and the economic development are positively related. It is hereby recommended that Nigerian government should support the integrity of local tourism activities by favoring businesses which conserve wildlife, tourism heritage and traditional values. The government needs to consciously supporting local economics by encouraging purchase of local goods among other things capable of creating a suitable premise for sustainable tourism development. Furthermore, the government is expected to set up some relevant institutions and organizations in charge of security, infrastructure development and maintenance to foster tourism development.