Browsing by Author "Aliagan, Isiaka Zubair"
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- ItemAssessment of awareness of HIV/AIDS prevalence among residents and health workers in Oke-Ogun area of Oyo State, Nigeria(Journal of Communication and Media Research, 2022) Aliagan, Isiaka Zubair; Ogunsola, Surajudeen Dayo; Babatunde, Kamaldin AbdulsalamAwareness of health problems within certain community is one of the factors that could help in the management of such health issues. Apart from assisting in identifying risk factors, it is also a sure way of ensuring that management plans are effortlessly embraced by members of the community. To this end, this study, titled: assessment of awareness of HIV/AIDS prevalence among the residents and health workers in Oke-Ogun area of Oyo state examines the level of information possessed by residents of the study area on HIV/AIDS alongside its prevalence. This awareness is no doubt important in the management process of the virus considered to be relatively high in Oke-Ogun compared to other zones in Oyo state. The study is a combination of qualitative and quantitative design. In-depth interview and survey were adopted methods to answer four research questions set. Findings show that people of the study area are aware of the prevalence of the virus in Oke-Ogun, they exhibited adequate knowledge of HIV/AIDS, and adjudged health messages from health workers as credible, which aids high reliance from members of the area.
- ItemCampaign for Clean and Healthy Living Behaviors on Anxiety Levels and Compliance with Clean and Healthy Living During the Covid-19 Pandemic(KOMUNIKASI, 2021) Mansur, Suraya; Saragih, Nurhayani; Aliagan, Isiaka ZubairThis research concerns the health communication campaign for Clean and Healthy Lifestyle (PHBS) during the Covid-19 pandemic among students of the graduate school of the University of Mercu Buana. This research found that the social learning theory proves effective in the campaign which leads to a change in society’s behaviour. The theory used in this research is Albert Bandura's social learning theory. This research used positivistic paradigm. The method used in this research is a survey explanatory method and quantitative approach. The population is students of the graduate school at the University of Mercu Buana Jakarta. The sampling is conducted using purposive sampling techniques to 100 respondents, with a sampling error of 5%. The technique of data analysis used in this research is simple regression analysis. The result shows that PHBS Campaign has no significant effect on Anxiety Level. PHBS Campaign has a significant effect on Compliance Level. Anxiety Level has no significant effect on Compliance Level. PHBS Campaign has no significant effect on Compliance Level through Anxiety Level.
- ItemEditors’ perspectives on the effects of the decline in printed Newspaper readership in Nigeria.(Media and Communication Currents, 2021) Aliagan, Isiaka Zubair; Suleiman, Bolakale Yusuf; Babatunde, Abdulsalam KamaldinThe printed newspaper readership had been on a progressive decline across the globe, particularly in the developed media world, where embattled newspapers had engaged in creative destruction approaches to reposition themselves. The phenomenon does not leave out printed newspapers in the developing market, including Nigeria where newspapers had witnessed depleting readership since the 1980s. Anchored on Schumpeter’s Creative Destruction Theory, this study examined the depth of Nigeria’s printed newspaper’s readership challenge and analyzed the creative approaches they employed to overcome their plummeting fortunes. In-depth interviews were conducted with 12 editors in nine mainstream newspapers. To analyse the data, an inductive thematic approach was used. Findings revealed that Nigerian newspapers were threatened by the migration of news readers online for news and taking defensive strategies imperative to survive. Innovations by the newspapers include regionalization of their operation to minimise loss, reduction in newspaper colour pages, cut in print run, and outsourcing of newspaper circulation. Other creative measures were scaling down editorial staff, with six newspapers undertaking job cuts, six newspapers shutting down unproductive bureaus; five newspapers relying on freelance or stringers; introduction of barter payment to procure operation vehicles, and suspension of staff recruitment, among others. The newspapers in the study are still to initiate a transformational innovation to recreate themselves into a hybrid digitized platform. The study recommended that newspaper managers should be aware of the overall impact on editorial content, which is what gives newspaper journalism its core value, as they continue to look for innovative ways to reverse the bad fortunes of the printed newspaper caused by the disruptive technologies that are depriving it of its old readership and revenue base.
- ItemMarketing communication strategy for creative talents service providers a case study of an online marketplace in Indonesia(International Journal of Communication and Society, 2022) Aliagan, Isiaka Zubair; Dwityas, Nindyta Aisyah; Briandana, Rizki; Marta Rustono FaradyThis study aims to analyze the marketing communication strategy one of the creative talents service provider marketplace in Indonesia, namely Sociabuzz. The development of the marketplace business is not only limited to product sales, but has also begun to expand into the service sector. The marketplace is also open to creative industries to get customers or markets. The concept used in this research is Marketing Communication Strategy and Online Marketplace as one of the Sharing Economy Business Platforms. The research method used is a case study by conducting structured interviews with Strategic Planner, and Campaign and Marketing Executive of the organization. The results determining show the principles of sharing economy, especially those related to the principles of partnership, empowerment, and collaborative efforts, not only underlie Sociabuzz's business processes and strategies, but also form the basis of their marketing communication strategies, which are contained eight important stages: situation analysis, identification of advantages, formulation of big ideas for campaigns, targeting, communication objectives, budgeting, campaign implementation, and campaign evaluation.
- ItemNigerian Agricultural Posts on Facebook and Instagram within the West African Agricultural Messaging Framework(Komunikator, 2023) Aliagan, Isiaka Zubair; Ahmad, Murtada Busair; Daranijo, Habeeb Opeyemi; Na'Allah Habibat BolajokoThis study generated and content-analyzed Facebook and Instagram postings on agricultural messages by Nigerian farmers in three years (2019-2021) within specific contexts and in comparison with postings similar to ones initiated by private individuals and government agencies as well as those posted at continental level on the two social media channels. While the data are graphically displayed, a paired-sample T-test was conducted to establish statistically significant differences in the agricultural messages posted on the two social media by Nigerian farmers and farmers from other countries in Africa. All four null hypotheses tested were rejected as statistically significant differences were established between the paired population means. It was also found that Nigerian farmers are accustomed to the use of social media in promoting agricultural-related messages, indicating their exposure to the diffusion of agricultural innovation in line with the trends in advanced nations. It was concluded that social media remains a viable tool for promoting agriculture, particularly during food insecurity and global economic crisis. It was recommended that the Nigerian government should provide an enabling environment for agricultural promotion in the digital age.
- ItemPerception of Lagos Health Workers on the Influence of COVID 19 Vaccine Frames in the Print Media(Fountain Journal of Management and Social Sciences, 2023) Aliagan, Isiaka Zubair; Ahmed, Kamaldeen Arikewuyo; Oladosu, Ismail Durojaye; Kareem, Aminat Olabisi; Sholola, Yusuf AjaniThis study investigated how COVID-19 vaccine frames in print media influence the perceptions of health workers at Infectious Disease Hospital Lagos (IDHL). Using a survey method, a sample of 161 respondents was generated from a population of 270 health workers at IDH, based on Taro Yamani’s formula. The study, which was anchored on framing theory, found that health workers at IDHL were influenced by the print media's COVID-19 vaccine frames, with an overall result of 47% (M=2.49, SD=1.28). Furthermore, the study revealed that more than half (65.48%) of the infectious disease health workers in Lagos perceived COVID-19 vaccine frames in print media, as shown by their mean (M=3.27, SD=1.17). The research concluded that print media frames of COVID-19 vaccines can have desirable effects on perceptions that fuel vaccine hesitancy, as well as promote desirable health perceptions that can increase vaccine uptake. However, media frames that provoke fear can indirectly instil fear in people, preventing them from taking the vaccines. Therefore, the study recommends that the print media assume more social responsibility roles in health promotion through media framing.
- ItemPerception of Lagos Health Workers on the Influence of COVID 19 Vaccine Frames in the Print Media(Journal of Management and Social Sciences, 2023-07-25) Ahmed, Kamaldeen Arikewuyo; Aliagan, Isiaka Zubair; Oladosu, Ismail Durojaye; Kareem, Aminat Olabisi; Sholola, Yusuf AjaniThis study investigated how COVID-19 vaccine frames in print media influence the perceptions of health workers at Infectious Disease Hospital Lagos (IDHL). Using a survey method, a sample of 161 respondents was generated from a population of 270 health workers at IDH, based on Taro Yamani’s formula. The study, which was anchored on framing theory, found that health workers at IDHL were influenced by the print media's COVID-19 vaccine frames, with an overall result of 47% (M=2.49, SD=1.28). Furthermore, the study revealed that more than half (65.48%) of the infectious disease health workers in Lagos perceived COVID-19 vaccine frames in print media, as shown by their mean (M=3.27, SD=1.17). The research concluded that print media frames of COVID-19 vaccines can have desirable effects on perceptions that fuel vaccine hesitancy, as well as promote desirable health perceptions that can increase vaccine uptake. However, media frames that provoke fear can indirectly instill fear in people, preventing them from taking the vaccines. Therefore, the study recommends that the print media assume more social responsibility roles in health promotion through media framing
- ItemSoiled palm and tainted conscience: Influence of demographic variables on the perception of Nigerian journalists on freebies and gratifications(Journal of Communication and Media Research, 2021) Aliagan, Isiaka Zubair; Na'Allah, Habibat Bolajoko; Ahmed, Kamaldeen Arikewuyo