Department Business Administration

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Browsing Department Business Administration by Author "Abdulsalam, Dauda Ph.D"

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    Impact of Competitive Environmental Factors on the Operational Strategies of Listed Manufacturing Firms in Nigeria's Food and Beverage Industry
    (Faculty of Management Sciences, University of Ilorin, 2014-12-12) Mustapha; Yusuf Ismaila Ph.D; Abdulsalam, Dauda Ph.D; Abdul, Falilat Ajoke
    Abstract The growth and survival of manufacturing firms operating in the Nigerian food and beverage (FBI) industry is being threatened as a result of the proliferation of assorted goods in the market, and this intense competition has made it imperative for organizations to try to understand the environmental forces that should drive the choice of their operational strategies. This study examined the impact of competitive environmental factors on the choice of operational strategies of listed manufacturing firms in the FBI of the Nigerian economy. The study used appropriate sample size determination methods to arrive at six firms, and 159 management staff were used as the sample size. The primary data was collected through a Likert scale questionnaire administered to the target respondents, while the secondary information was collected through the relevant literature. The study employed regression techniques to analyze the subject of discourse. It was found through the adjusted R²' that competitive factors impacted the manufacturing firms' choice of diversification as operational strategies. It was recommended that management of manufacturing firms in the Nigerian FBI should be proactive in dealing with the environmental dynamism, such as changes in competitors' product quality, product design, pricing strategy, promotional strategy, and the need to fight for shelf spaces in the retailers' shops as forces in the competitive environment.