Tourism and Hospitality Management

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Browsing Tourism and Hospitality Management by Author "Abubakar, M. I."

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    Technological Innovations in the Hospitality Industry and its Impacts on the Customers’ Decision Making
    (Journal of Management and Social Science Research, 2024-12-10) Abubakar, M. I.; Folorunso, O. S.
    The advent of advancement in technology has taken the global service industry to another level. The world is in the age of digital transformation, so is consumer‟s needs and behaviour. For any industry to remain relevant, it must key into the new wave. Considering the hospitality industry, not much has been done to really assess and document the contribution of technology to customers‟ decision making when choosing a hotel. This study therefore aims to investigate the impact of technological innovation on the hospitality industry, using key objectives such as determining the level of technological orientation amongst hotel employees; ascertaining the degree of adaptability of the hotel employee to the new innovations; and assessing the guest experience of technological innovations in the hospitality industry. Survey research design was adopted for this work via quantitative research strategy. Eko Hotels and Suites was used as a case study; with the research population being the customer and staff of the hotel which comprises randomly selected 65 staff and 152 guests. Descriptive statistics was used to analyse the findings that ensued from the survey conducted for this work. The major finding of this study shows that the benefits of technological innovations outweigh the perceived shortfalls, and customers prefers to patronize technological innovative hospitality outlets like Eko Hotels and Suites. This work concludes that the benefits of technological innovations outweigh the perceived shortfalls and customers prefer to patronize technological innovative hospitality outlets like Eko Hotels and Suites.