Department of Mass Communication

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Browsing Department of Mass Communication by Author "Shaibu Agnes Joe"

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    Communication and Language: A stylistic study Advertisement as imperative skills for mass communication students
    (Department of Mass Communication, University of Mkar, Benue State, Nigeria., 2020) Babatunde Kamaldin Abdulsalam; Shaibu Agnes Joe
    Communication and language are intricately intertwined and, thus, represent the two face of a coin. Language is a symbolic system that is being used to communicate shared meaning between a sender and a receiver of a message in a context. Communication cannot exist without language, even though language purpose is communication, not on its own; this makes language proficiency a prerequisite for communication competence. Therefore, language is not a mere tool of communication but an influential device to communicate and persuade the receiving audience. Persuasion occurs only when language is well apprehended and some of its axes are played on. In this article, we argue for the importance of language proficiency for mass communication students whose jobs rely wholly on writing using language to get their work done effectively. Coming from communicative competence background, we exhibit the imperativeness of language to communication through method of stylistic analysis of some selected newspaper advertisements using rhetoric and linguistic devices to demonstrate language influence on communication; also the language devices used are identified. Finally, we discussed some competence areas that formed our proposed theoretical framework as variables to investigate communicative competence in journalism and mass communication.
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    Perceived influence of Clean Kwara Campaign against open defecation on community hygiene in Asa Local Government of Kwara State
    (Faculty of Information and Communication Technology, Kwara State University, Malete, Nigeria, 2022) Shaibu Agnes Joe; Abdulazeez Musa
    Open defecation (OD) remains a critical environmental and health challenge globally, affecting billions of people worldwide. Kwara State has the highest prevalence in the practice of OD and in order to reverse this trend, Clean Kwara Campaign was flagged off by the Kwara State Government. One of the stakeholders in the campaign is the media, and radio campaigns are imperative in communicating environmental issues. In an attempt to fill a research gap in determining the effectiveness of radio messages against OD, the study examined the perceived influence of Clean Kwara campaign aired on Royal FM on community hygiene among residents of Asa Local Government in Kwara State. The study was anchored on the Situational Awareness (SA) theory, which emphasises the awareness of elements in the environment, an understanding of the current situation and a prognosis of the future status of the situation. Survey method was adopted while 399 respondents were chosen from the population of the study as sample, using the multistage sampling procedure. Findings revealed a high level of exposure to Royal FM messages on open defecation and that the Clean Kwara messages were effective in sensitising people in Asa Local Government against the practice of open defecation. Also, the study reported a positive influence of OD messages on their stoppage of the practice of open defecation. The study recommended that Royal FM should design environmental information towards public enlightenment in the local dialects.