Department of Mass Communication
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- ItemEthical Considerations in Product Advertising in Nigeria(2013-09) Victor BabatundeThis paper seeks to examine the trends of deception in advertising practice in Nigeria and their corresponding effects on the consumer. The paper relies on documentary research method to analyse selected product advertisements and review certain literature or documents that contain information about the phenomenon being investigated. The paper found out that some advertisers have failed to exercise caution while advertising their products in order to ensure that consumers are not misled. Therefore, the paper concludes that the active selectors’ use of the mass media by the audience to achieve their goals will result in being dependent on the media and thereby exposed to deceptive advertising contents. Against this backdrop, the paper recommends that the Advertising Practitioners Council of Nigeria (APCON) should live up to its responsibility of monitoring and controlling the practice of advertising in Nigeria. It also recommends that the mass media should ensure that all advertising messages conform to the rules guiding advertisements before placing them on the appropriate media.
- ItemInfluence of Televised Violence on the Behaviour of Selected Teenagers in Ilorin Metropolis(2015) Murtada Busair Ahmad; Kamal Idowu DaudaTelevised violence is believed to have gradually made its way into some Nigerian homes as violence among Nigerian teenagers is perceived to be growing rapidly against the backdrop of the assumed influence exerted by their exposure to aggression and horrors on Nigerian TV channels. This study attempts to empirically test the cultivation hypotheses on the Nigerian teenagers. Cultivation analysis has been used in communication scholarship to explain how the time the viewers spend on television as well as how their exposure to televised violence influence their social reality beliefs of the real world. A survey carried out on Ilorin teenagers reveals that there is significant relationship between exposure to horror film and teenagers' tendency to bully others. The survey data analysed also reveals that there is relationship between exposure to horror films and teenagers' tendency to abuse others while a third hypothesis tested reveals that there is no significant correlation between hours spent watching TV and teenagers' tendency to bully others.
- ItemAudience Perception of Roll Back Malaria Campaign in Kaduna Metropolis(2015) Victor Olusegun Babatunde; Suleiman SalauNigeria accounts for one quarter of all the malaria cases in Africa. Though preventable, malaria remains one of the major public health problems in Nigeria. This study was undertaken to find out audience perception of the Roll Back Malaria campaign in Kaduna Metropolis and its implications for malaria elimination among pregnant women and children. This is by determining the variations in levels of source confidence among the vulnerable group and finding out how the campaign has been useful in their attitude towards malaria prevention. One hundred and eighty copies of the questionnaire were administered to the vulnerable group (pregnant women and nursing mothers), purposively drawn from eight primary health centres within Kaduna metropolis selected based on their high client flow for maternity cases. The study discovers that the campaign has changed the views and perceptions of a clear majority of the people (97%) about the use of mosquito nets and other beliefs regarding malaria. In this regard, the study recommends that the government should, as a matter of routine, monitor the use of mosquito nets through community health educators, ward focal persons, and take adequate steps to improve on the campaign in areas where low success is recorded
- ItemInternet news: Displacing or complementing mainstream TV in Zaria and Kaduna?(Department of Mass Communication, Ebonyi State University, Abakaliki, Nigeria., 2017) Agnes Joe SHAIBUPopularity of Internetnews sources continues to raise concerns over its impact on traditional news sources across the globe, as it is a widely investigated topic in academic researches. Internet use is a global phenomenon, hence this study sought to find out how much of the assertions of Internet use displacing or complementing traditional media apply to Nigerians. The study investigated the extent to which uptake of Internet news had affected use of Television news and the extent of complementarity. The study was premised upon the uses and gratifications and media complementarity theories. 345 respondents purposively sampled were surveyed in Zaria and Kaduna, Nigeria. Findings showed that use ofInternet news complemented respondents’ uptake of mainstream Television news and that Internet news has affected their television news consumption to a minimal extent. The study concluded that Internet news usage was unlikely to displace Television news viewing among sampled respondents. The study recommended that traditional media who were online upload different contents from their offline version.
- ItemComparative Analysis of Public Officers’ Corruption Framing in Newspapers(Journal of Human Development and Communication, UNIMAP, 2018) Ahmed Kamaldeen Arikewuyo; Adisa Rasaq M.; Ahmad Fahmi Mahamood; Shuhairimi Abdullah; Udende Patrick; Nor’izah Ahmad; Abubakar Ibrahim; Maskor Bajuri; Ahmad Hizurrahman RezuanThis research was conducted to examine and compare the prevalence of public officials’ corruption frames in the online version among three popular Nigerian newspapers. Individual news article on public officials’ corruption was the unit of analysis while the reliability coefficients calculated using Holsti’s formula resulted to 90.0%. This study discovered that in the framing of 2016 public official corruption issues, the newspapers varied significantly with p= 0.002 and p= 0.000 respectively on corruption frames. However, the study, anchored on framing theory, identified economic consequence frames, the responsibility attributes, the treatment frames in the corruption issues. Further results revealed that the economic consequence frame identified financial losses with the total percentage of (63.8%). Nigerian government was framed as having highest responsibility for corruption eradication with the total percentage of (79.6%). Therefore, responsible government was recommended for treatment of corruption in Nigeria with the total percentage of (82.2%). While this study is focusing on the aspect of media frames, future researches can attempt to explore the area of audience frames where the study does not cover.
- ItemThe 2012 Nigeria Labour Congress (NLC)Anti-Subsidy Removal Strike Action and its Implication for Development Communication(IGI Global, 2018-01-01) Victor Olusegun Babatunde
- ItemJOURNALISTS’ PERCEPTIONS ON DETERMINANTS OF CORRUPTION NEWS FRAMING(E-Academia Journal, 2018-05-30) Ahmed Kamaldeen Arikewuyo; Adisa Rasaq MuhammedThe pervasiveness of corruption frames in Nigerian newspapers has called concern for studies on how people interpret, respond and evaluate corruption issues. However, attention has not been directed to the forces behind corruption frames in Nigerian newspapers. As such, this study explored journalists’ perceptions of organizational and extra media forces on corruption frames in Nigerian newspapers consequent upon the 2016 public officers’ arrests and trials on corrupt conducts. A total of 6 print registered correspondents were generated using purposive sampling in a population 27 correspondents to national newspapers found in Kwara State. Using a qualitative in-depth interview, Nvivo (10) software was used to analyze the interview responses in a thematic way. Findings revealed that ownership and economic pressures at the organizational level, and political influence and public relations at the extra media level are forces that shape and sieve corruption stories in Nigerian newspapers. Therefore, prompt payment for journalists at the organizational level and their protection from extra-media forces in their professional callings are recommended for objective corruption coverage. While this study explored the forces behind corruption frames in Nigerian newspapers, future research can attempt to explain why such forces.
- ItemAPPRAISING THE CONTRIBUTIONS OF CAMPUS BROADCASTING TO COMMUNITY DEVELOPMENT IN NIGERIA(2019) BABATUNDE, Victor Olusegun; FOLORUNSHO, Olutobi Michael; OLAYINKA, Saheed OlaitanThere is hardly any society, community or state that can function properly today without the mass media because they keep us informed with what is going on across the globe. As a matter of fact, the mass media have played important role in various areas of societal development which include economy, politics, health, human empowerment among others. Campus broadcast stations are currently springing up across tertiary institutions in Nigeria; especially those offering mass communication and related courses. This was borne out of the necessity to equip students with the requisite practical experience and to fulfill one among many requirements of various regulators of our higher education. This research paper therefore, attempts to appraise the exact role and contributions of campus broadcasting to community development by cross-examining the activities of three selected campus-based stations; Unilag F.M, Diamond F.M (U.I) and Unilorin F.M. The research is anchored on the development media and democratic-participant theory as it employed survey method with the use of questionnaire. Thirty (30) respondents were accidentally selected in each of the campuses. The data collected were analyzed using descriptive statistics. Findings showed that the campus-based stations are not giving much attention to their host communities, especially on developmental programmes that can improve their standard of living. However, strategies to abate the various challenges confronting campus broadcasting were discussed. It was recommended among others that management and authorities in charge of these stations should provide an enabling environment for them to operate without necessarily interfering in their activities, operations and smooth running.
- ItemA review of the role interpersonal communication in leadership influence: A Public Relations model(Lampstand Publishing, Lagos, 2019-01) Umeaku, Perpetua ChinonyeInterpersonal communication and leadership are inter-related concepts that occur among individuals, groups and organisations. In fact, interpersonal communication fosters positive relationships that help leaders make positive influence in their dealings with the led. The task for leaders in our world today is the ability to create an atmosphere that encourages collaboration, cooperation and co- creation. It is true that relationship building, mutual respect and understanding are achieved through communication; the absence of which often results in dissatisfaction, distrust, hostility and poor morale. It is against this backdrop that this paper examines the important role of Public Relations in leadership function, emphasising the need to employ the Frank Jefkin’s Transfer Process of Public Relations. In doing this, organisational leaders will succeed in creating an enabling environment for organisations to thrive through systematic and planned communication efforts. This therefore, will ensure valued communication in effort at influencing the various publics of the organisation.
- ItemAnti-Corruption Campaigns and Nigeria Development: An Appraisal of Media Roles(2019-02) Ahmed Kamaldeen Arikewuyo; Abdulbaqi Saudat Sallah; Adisa Rasaq MuhammadNigerian development problem is partly linked to corruption which begets malnutrition, illiteracy, poverty, unemployment, hunger and infrastructure decay. Due to the failures of numerous development strategies in Nigeria, this paper provides an overview of mass media efforts in fighting corruption. Similarly, the paper applies social responsibility and development media theory in campaigning against the said corruption. Using secondary data of Transparency International from (2000-2018) on the World Corruption Perception Index and Ranking, the study revealed that the media have been very relevant in curbing corruption and entrenching development through its watchdog role and mass enlightening in the provision of information that facilitates job creation, economy improvement, enhanced security and re-orientation of the masses. The study equally revealed that the level of bribery, looting of treasury, abuse of power and secret dealings are perceived to be rapidly reducing in Nigeria. Further, the study equally showed that Nigeria moved from 148th to 144th position out of 180 countries in the 2018 (CPI) report of corrupt countries. Hence, this paper proposes critical media independence, vibrant and active judicial system coupled with exemplary leadership for a more feasible development schemes in Nigeria.
- ItemMeasuring Press Freedom in a Democratic Society: A Content Analysis of Nigerian Newspapers(2019-07-01) Ahmed Kamaldeen Arikewuyo; Adisa Rasaq Muhammad; Aliagan Isiaka ZubairThe present plurality of ideas in the cornucopia of communicative space throughout Nigeria does not make Nigeria a free and open society. As such, the country’s journalism practice is characterized by intimidation by the state actors. However, anchored on development media theory, this study therefore, investigated the extent of press freedom from the relationship between Nigerian press and President Muhammadu Buhari’s first democratic dispensation. Using quantitative content analysis, individual news story of 2016 fuel scarcity and Naira Devaluation and Dollar appreciation reported in the Nigerian newspapers was used as unit of analysis while systematic sampling was used in selecting the sample. Findings revealed however, away from the partisan relations between Nigerian press and the government, the relationship between the press and the present democratic government is critical with a very little attention to journalists’ repression. Further findings revealed that the press is noticeably free since it repeatedly covered 57.6% and 74.1% of stories considered critical to the government by giving such stories prominence on the front pages of the country’s popular newspapers. The implication of this is that professionalism and objectivity can hypothetically be guaranteed in the coverage of issues that borders on public affairs in any liberal African democracy
- ItemInternet awareness, accessibility and usage among rural dwellers in selected communities of Osun State, Nigeria(2019-10) VICTOROLUSEGUNBABATUNDE; SAHEEDOLAITANOLAYINKAThe study examined the Internet awareness, accessibility and usage in communities in Osun state in order to reveal the extent which people in the rural areas were aware of the Internet, the quality of the Internet networks available to them and what they do with the technology. The research was anchored on Technology Determinismand Diffusion of Innovation Theories. The study adopted triangulation of Survey and Focus Group Discussion methods using questionnaire and FGD Guide in gathering data. 180 copies of questionnaire were administered to respondents from which 174 copies were analysed using frequency and percentage method with SPSS version 20 and Thematic Analysis for the FGD. Findings show that there is Internet presence in most of the communities, but the quality is still poor. Phones are the common means of browsing while MTN and Glo are the most Internet service providers used.
- ItemInfluence of in-game advertisement on purchase intention of KWASU male undergraduates(2020) Umeaku, Perpetua Chinonye and Dada, Deborah OpeyemiThis study explores the influence of in-game advertising on the purchase intention of male undergraduates of Kwara State University, Malete. It specifically explores the influence of exposure to an in-game advertisement in stimulating product knowledge, attitude, and purchase intention of products in select soccer games: FIFA and Pro Evaluation Soccer (PES). The researchers surveyed 357 male undergraduates from Kwara State University, Malete, Nigeria. The findings indicated that exposure to in-game advertising plays a significant role in arousing awareness, providing useful product knowledge, and arousing interest that reflects the likelihood of purchase. It was recommended that game developers in Nigeria should tap into possibilities of digital technologies to create highly interactive and fun driven games, targeting different markets, in order to attract advertisers and their agencies. This portends a positive economic impact. Also, advertising agencies in Nigeria should explore game advertising. They can provide relevant product information in addition to providing both fun and learning experience in order to improve players’ moods towards the brand.
- ItemPerception of Fake News on social media among Residents of Offa Local Government in Kwara State Nigeria.(Department of Mass Communication, Glorious Vision University, Ogwa, Edo State, Nigeria, 2020) SHAIBU Agnes Joe; SHITTU Yinusa
- ItemCommunication and Language: A stylistic study Advertisement as imperative skills for mass communication students(Department of Mass Communication, University of Mkar, Benue State, Nigeria., 2020) Babatunde Kamaldin Abdulsalam; Shaibu Agnes JoeCommunication and language are intricately intertwined and, thus, represent the two face of a coin. Language is a symbolic system that is being used to communicate shared meaning between a sender and a receiver of a message in a context. Communication cannot exist without language, even though language purpose is communication, not on its own; this makes language proficiency a prerequisite for communication competence. Therefore, language is not a mere tool of communication but an influential device to communicate and persuade the receiving audience. Persuasion occurs only when language is well apprehended and some of its axes are played on. In this article, we argue for the importance of language proficiency for mass communication students whose jobs rely wholly on writing using language to get their work done effectively. Coming from communicative competence background, we exhibit the imperativeness of language to communication through method of stylistic analysis of some selected newspaper advertisements using rhetoric and linguistic devices to demonstrate language influence on communication; also the language devices used are identified. Finally, we discussed some competence areas that formed our proposed theoretical framework as variables to investigate communicative competence in journalism and mass communication.
- ItemCorruption in the Media: Implications for Ethical and Socially Responsible Journalism in Nigeria(Jurnal Pengajian Media Malaysia, 2020-12-01) Ahmed Kamaldeen Arikewuyo; Mustapha Lambe Kayode; Abdulbaqi Saudat Salah; Aliagan Isiaka ZubairCorruption is an important problem affecting every strata of the Nigerian society. Its impact on Nigerian media is no exemption. Corruption in relation to media is popularly tied to brown envelope which ultimately affects journalist sense of news judgment. Hence, this paper took a theoretical approach to examining the relationship between the issue of brown envelope syndrome and unethical practice within the Nigerian media system and its implications on ethical and socially responsible journalism. Surprisingly, result of the literature reviewed revealed that poor journalistic training and lack of professionalism is responsible for unethical practice in Nigerian media. It further revealed loss of credibility, loss of watchdog roles and decline in news quality, values and public trust of journalists as its implications on ethical and socially responsible journalism. The paper recommend among others, that sound education in form of regular seminars, workshops and professional trainings be given to would-be journalists where legal framework and media regulatory bodies served their responsibilities by regularly checkmating the excesses of journalists to confirm strict adherence to ethical codes.
- ItemSoiled palm and tainted conscience: Influence of demographic variables on the perception of Nigerian journalists on freebies and gratifications(Journal of Communication and Media Research, 2021) AHMED KAMALDEEN ARIKEWUYO; ALIAGAN ISIAKA ZUBAIR; NA’ALLAH HABIBAT BOLAJOKOThe study investigated the influence of demographic variables on the perception of Nigerian journalists about freebies and gratifications, their perception of the role of news sources on the phenomenon, contributions of the media organizations as well as societal influence on journalist corruption. Anchored on the political economy of news sourcing and the Need theory, the study adopted survey method to generate its data. Questionnaires were administered on 120 randomly sampled journalists in the South West zone of Nigeria. Data were analyzed with SPSS statistical tools and findings revealed a strong linkage between the economic status of the journalists and their predisposition to accepting freebies and gratifications. The study also found that media organizations had been passive in addressing journalist corruption because of their poor wage system. Media corruption was also found to be influenced by graft in the larger society while it was discovered that corruption was a two-way affair between journalists and news sources. The study concluded that until the socioeconomic conditions that fuel media corruption were tackled, quest for professionalism and ethical journalism would continue to be a mirage
- ItemSoiled palm and tainted conscience: Influence of demographic variables on the perception of Nigerian journalists on freebies and gratifications(Journal of Communication and Media Research, 2021) Aliagan, Isiaka Zubair; Na'Allah, Habibat Bolajoko; Ahmed, Kamaldeen Arikewuyo
- ItemEditors’ perspectives on the effects of the decline in printed Newspaper readership in Nigeria.(Media and Communication Currents, 2021) Aliagan, Isiaka Zubair; Suleiman, Bolakale Yusuf; Babatunde, Abdulsalam KamaldinThe printed newspaper readership had been on a progressive decline across the globe, particularly in the developed media world, where embattled newspapers had engaged in creative destruction approaches to reposition themselves. The phenomenon does not leave out printed newspapers in the developing market, including Nigeria where newspapers had witnessed depleting readership since the 1980s. Anchored on Schumpeter’s Creative Destruction Theory, this study examined the depth of Nigeria’s printed newspaper’s readership challenge and analyzed the creative approaches they employed to overcome their plummeting fortunes. In-depth interviews were conducted with 12 editors in nine mainstream newspapers. To analyse the data, an inductive thematic approach was used. Findings revealed that Nigerian newspapers were threatened by the migration of news readers online for news and taking defensive strategies imperative to survive. Innovations by the newspapers include regionalization of their operation to minimise loss, reduction in newspaper colour pages, cut in print run, and outsourcing of newspaper circulation. Other creative measures were scaling down editorial staff, with six newspapers undertaking job cuts, six newspapers shutting down unproductive bureaus; five newspapers relying on freelance or stringers; introduction of barter payment to procure operation vehicles, and suspension of staff recruitment, among others. The newspapers in the study are still to initiate a transformational innovation to recreate themselves into a hybrid digitized platform. The study recommended that newspaper managers should be aware of the overall impact on editorial content, which is what gives newspaper journalism its core value, as they continue to look for innovative ways to reverse the bad fortunes of the printed newspaper caused by the disruptive technologies that are depriving it of its old readership and revenue base.
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