Department of Mass Communication

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    Internet news: Displacing or complementing mainstream TV in Zaria and Kaduna?
    (Department of Mass Communication, Ebonyi State University, Abakaliki, Nigeria., 2017) Agnes Joe SHAIBU
    Popularity of Internetnews sources continues to raise concerns over its impact on traditional news sources across the globe, as it is a widely investigated topic in academic researches. Internet use is a global phenomenon, hence this study sought to find out how much of the assertions of Internet use displacing or complementing traditional media apply to Nigerians. The study investigated the extent to which uptake of Internet news had affected use of Television news and the extent of complementarity. The study was premised upon the uses and gratifications and media complementarity theories. 345 respondents purposively sampled were surveyed in Zaria and Kaduna, Nigeria. Findings showed that use ofInternet news complemented respondents’ uptake of mainstream Television news and that Internet news has affected their television news consumption to a minimal extent. The study concluded that Internet news usage was unlikely to displace Television news viewing among sampled respondents. The study recommended that traditional media who were online upload different contents from their offline version.
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    A review of the role interpersonal communication in leadership influence: A Public Relations model
    (Lampstand Publishing, Lagos, 2019-01) Umeaku, Perpetua Chinonye
    Interpersonal communication and leadership are inter-related concepts that occur among individuals, groups and organisations. In fact, interpersonal communication fosters positive relationships that help leaders make positive influence in their dealings with the led. The task for leaders in our world today is the ability to create an atmosphere that encourages collaboration, cooperation and co- creation. It is true that relationship building, mutual respect and understanding are achieved through communication; the absence of which often results in dissatisfaction, distrust, hostility and poor morale. It is against this backdrop that this paper examines the important role of Public Relations in leadership function, emphasising the need to employ the Frank Jefkin’s Transfer Process of Public Relations. In doing this, organisational leaders will succeed in creating an enabling environment for organisations to thrive through systematic and planned communication efforts. This therefore, will ensure valued communication in effort at influencing the various publics of the organisation.
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    Influence of in-game advertisement on purchase intention of KWASU male undergraduates
    (2020) Umeaku, Perpetua Chinonye and Dada, Deborah Opeyemi
    This study explores the influence of in-game advertising on the purchase intention of male undergraduates of Kwara State University, Malete. It specifically explores the influence of exposure to an in-game advertisement in stimulating product knowledge, attitude, and purchase intention of products in select soccer games: FIFA and Pro Evaluation Soccer (PES). The researchers surveyed 357 male undergraduates from Kwara State University, Malete, Nigeria. The findings indicated that exposure to in-game advertising plays a significant role in arousing awareness, providing useful product knowledge, and arousing interest that reflects the likelihood of purchase. It was recommended that game developers in Nigeria should tap into possibilities of digital technologies to create highly interactive and fun driven games, targeting different markets, in order to attract advertisers and their agencies. This portends a positive economic impact. Also, advertising agencies in Nigeria should explore game advertising. They can provide relevant product information in addition to providing both fun and learning experience in order to improve players’ moods towards the brand.
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    Perception of Fake News on social media among Residents of Offa Local Government in Kwara State Nigeria.
    (Department of Mass Communication, Glorious Vision University, Ogwa, Edo State, Nigeria, 2020) SHAIBU Agnes Joe; SHITTU Yinusa
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    Communication and Language: A stylistic study Advertisement as imperative skills for mass communication students
    (Department of Mass Communication, University of Mkar, Benue State, Nigeria., 2020) Babatunde Kamaldin Abdulsalam; Shaibu Agnes Joe
    Communication and language are intricately intertwined and, thus, represent the two face of a coin. Language is a symbolic system that is being used to communicate shared meaning between a sender and a receiver of a message in a context. Communication cannot exist without language, even though language purpose is communication, not on its own; this makes language proficiency a prerequisite for communication competence. Therefore, language is not a mere tool of communication but an influential device to communicate and persuade the receiving audience. Persuasion occurs only when language is well apprehended and some of its axes are played on. In this article, we argue for the importance of language proficiency for mass communication students whose jobs rely wholly on writing using language to get their work done effectively. Coming from communicative competence background, we exhibit the imperativeness of language to communication through method of stylistic analysis of some selected newspaper advertisements using rhetoric and linguistic devices to demonstrate language influence on communication; also the language devices used are identified. Finally, we discussed some competence areas that formed our proposed theoretical framework as variables to investigate communicative competence in journalism and mass communication.
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    Investigating the relationships between news media trust and participatory governance among Nigerian youths
    (2021-06) Umeaku, Perpetua Chinonye1; Babatunde, Kamaldin Abdulsalam2
    As Africa’s most populous country and one of the most influential countries on the continent, Nigeria unarguably has continued to struggle to make some progress in strengthening its democracy since it returned two decades ago. The media as the fourth estate has important functions to play in strengthening democracy and sustaining good political systems by galvanizing people’s interest through civic education and participation in governance. However, the media’s role in African society as societal watchdog and development partners seem to be problematic because of issues of commercialization, competition, and political economy of the media. As the media tries to perform its role amidst these hindrances, what becomes rife is journalist downplaying journalistic ethos and principles that can affect public confidence in the media. Drawing on media credibility research and amidst the argument that confidence in the media is a moderating factor in people’s media use and political behaviour, we surveyed 160 Nigerian youths to investigate the relationship between news media trust and participatory governance. Running a Pearson correlation analysis, we found a negative relationship between the two constructs despite youths’ high exposure to the media. However, television still enjoys the highest level of trust among the types of media. The results highlight the need for media organisations to repackage and keep up with their guards against influences that may erode their integrity.
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    Perceived influence of Clean Kwara Campaign against open defecation on community hygiene in Asa Local Government of Kwara State
    (Faculty of Information and Communication Technology, Kwara State University, Malete, Nigeria, 2022) Shaibu Agnes Joe; Abdulazeez Musa
    Open defecation (OD) remains a critical environmental and health challenge globally, affecting billions of people worldwide. Kwara State has the highest prevalence in the practice of OD and in order to reverse this trend, Clean Kwara Campaign was flagged off by the Kwara State Government. One of the stakeholders in the campaign is the media, and radio campaigns are imperative in communicating environmental issues. In an attempt to fill a research gap in determining the effectiveness of radio messages against OD, the study examined the perceived influence of Clean Kwara campaign aired on Royal FM on community hygiene among residents of Asa Local Government in Kwara State. The study was anchored on the Situational Awareness (SA) theory, which emphasises the awareness of elements in the environment, an understanding of the current situation and a prognosis of the future status of the situation. Survey method was adopted while 399 respondents were chosen from the population of the study as sample, using the multistage sampling procedure. Findings revealed a high level of exposure to Royal FM messages on open defecation and that the Clean Kwara messages were effective in sensitising people in Asa Local Government against the practice of open defecation. Also, the study reported a positive influence of OD messages on their stoppage of the practice of open defecation. The study recommended that Royal FM should design environmental information towards public enlightenment in the local dialects.
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    Attitude and Responses to Media Political Sensitisation Campaigns among Ibadan Electorate ahead of the 2023 General Elections in Nigeria
    (2022) Umeaku, Perpetua C.; Akanmu, Adebola L.
    As the 2023 general elections drew nearer, the mass media were engaged in political sensitisation campaigns to educate the people on the voting process, and the need to get their permanent voter’s cards and participate in voting during elections. Against this backdrop, the study examined the exposure and responses of the electorate to these campaigns. The survey research design was adopted and a questionnaire was administered to electorate drawn from four Local Government Areas in Ibadan using a multi-level sampling technique. Descriptive analysis was based on the responses of 314 out of 402 respondents exposed to political sensitisation campaigns ahead of the 2023 general elections. The study revealed that the electorate in Ibadan was aware of the different campaigns during the 2023 general elections to a great extent. Also, it was found that the voters responded moderately to political sensitisation campaigns as they perceived the campaigns had a moderate influence on their political behaviour. It was also found that the majority of the electorate in Ibadan had a somewhat positive attitude towards these campaigns ahead of the 2023 general elections. It was recommended that INEC and relevant political stakeholders intensify political education and awareness among the electorate.
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    Nigerian Agricultural Posts on Facebook and Instagram within the West African Agricultural Messaging Framework
    (Komunikator, 2023-11-02) Isiaka Aliagan; Murtada Busair Ahmad; Habeeb Opeyemi Daranijo; Habibat Morenikeniji Na’allah
    This study generated and content-analyzed Facebook and Instagram postings on agricultural messages by Nigerian farmers in three years (2019-2021) within specific contexts and in comparison with postings similar to ones initiated by private individuals and government agencies as well as those posted at continental level on the two social media channels. While the data are graphically displayed, a paired-sample T-test was conducted to establish statistically significant differences in the agricultural messages posted on the two social media by Nigerian farmers and farmers from other countries in Africa. All four null hypotheses tested were rejected as statistically significant differences were established between the paired population means. It was also found that Nigerian farmers are accustomed to the use of social media in promoting agricultural-related messages, indicating their exposure to the diffusion of agricultural innovation in line with the trends in advanced nations. It was concluded that social media remains a viable tool for promoting agriculture, particularly during food insecurity and global economic crisis. It was recommended that the Nigerian government should provide an enabling environment for agricultural promotion in the digital age.
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    A Survey of Awareness and Adoption of Artificial Intelligence Journalism among Lagos and Kwara States Journalists in Nigeria
    (The Indonesian Journal of Communication Studies, 2023-12-31) Bello, Semiu; Ishola, Abdullahi Salaudeen; Umeaku, Perpetua C.
    Artificial Intelligence (AI) has become a transformative force in various industries worldwide, and journalism is no exception. This technological advancement has the potential to revolutionize the field of journalism by enhancing efficiency and accuracy in news reporting. In this study, the researchers leveraged the strength of the diffusion of innovation theory. The survey method was adopted to examine journalists' level of awareness and adoption of AI in their journalistic engagements and their perception of the likely impacts of AI on conventional journalism practice. A survey of 376 journalists in Lagos and Kwara States, Nigeria, found a high awareness of artificial intelligence journalism among Lagos and Kwara States journalists in Nigeria. However, only a few have adopted the innovation in their day-to-day practice. This is because of the perceived professional and ethical challenges that undermine journalists' ingenuity, creativity, and skillfulness. Therefore, the study recommended that journalists and media stakeholders embrace artificial intelligence in journalism practice for effective and efficient outcomes.
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    Digital Media Literacy and the Utilization of Social Media among PostGraduate Students in Kwara State, Nigeria
    (2024-04-01) Bello, Semiu, Balogun Gloria & Shaibu Agnes Joe
    Digital media literacy skill and competency is now a basic requirement in our relationship with the media. The media have saturated our lives and have thus shaped our realities including the way we live and the way we want to be defined. The social media seems to have now taken over the space and heat deep into all spheres of human endeavors. This study, therefore, assessed digital media literacy in the utilization of social media among postgraduate students in selected universities in Kwara State. The study sought to determine digital media literacy’s influence on the choice of social media platforms and contents. Anchored on the Uses and Gratification Theory of the media, the study employed the survey, which is rooted in the quantitative research paradigm as a methodology. Given that the study population focused on postgraduate students of University of Ilorin, Kwara State University and Al-Hikmah University, it used simple random sampling technique to draw 372 respondents for instrument administration, out of which 354 were correctly filled and analyzed. Research questions and hypothesis were analyzed and tested within the purview of correlation as well as descriptive statistical analysis to determine the findings. The study found that postgraduate students of universities in Kwara State were social media literate and they utilized this knowledge in their use of social media.
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    BETWEEN THE PAPER AND TECHNOLOGY: DIGITIZATION AND NEWSPAPER CIRCULATION CRISIS
    (Arabian Journal of Business and Management Review (Nigerian Chapter), 2024-06-05) Daranijo Habeeb Opeyemi
    In light of the crisis in newspaper circulation, this paper explores the complex interrelationship between digital technology and conventional print media. Newspapers now have the difficult task of preserving their legacy in the digital age while adjusting to the way information is consumed. it critically evaluates the factors that led to the shift from print to digital formats, the effects of digitization on circulation trends, and the tactics used by newspapers to deal with the circulation crisis, drawing from known literature and theoretical frameworks. The study examines the dynamic dynamics of the newspaper industry through a thorough analysis, emphasising the interaction between established print techniques and newly developed digital platforms. Integrating ideas from academic literature with actual studies, it clarifies how technology is changing the way news is distributed and how journalism is changing as a whole. Moreover, it provides a nuanced viewpoint on the difficulties newspapers encounter when juggling the fusion of digital innovation and print tradition. In addition to offering useful insights for media organisations battling digitization, this study advances theoretical understanding of the changes occurring in the media sector. Through an analysis of the interface between paper and technology, the study provides a framework for comprehending how newspapers are changing in an increasingly digital world. In the end, it emphasises how critical it is for newspapers to adopt new technologies while maintaining journalistic standards and satisfying the changing needs of contemporary readers.
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    Data journalism: Reporting through numbers and upholding the canons of journalism
    (Journal of Research and Development, 2024-08-15) Habeeb Opeyemi Daranijo
    The study "Data Journalism: Reporting through Numbers and Upholding the Canons of Journalism" examines the fusion of storytelling and numerical analysis in journalism. It emphasizes the importance of accuracy, dataset verification, and open reporting practices in data journalism. The paper also highlights the revised notion of fairness in data journalism, which requires removing biases in data sources and algorithms. Fairness involves being aware of biases in data and working towards an equitable representation of opinions. Transparency is a growing commitment in data journalism, replacing objectivity with a more nuanced approach. Journalists become guides through the data world, admitting their limitations, uncertainties, and potential biases. The amalgamation of conventional objectivity and an open method of interpreting data amplifies the legitimacy of journalism pursuits. Accountability is crucial in the era of data journalism. Working together, journalists and data scientists must clearly define roles, own up to mistakes quickly, and be open about the sources and methods of data. A possible way for newsrooms to adapt to this data-driven environment is to combine conventional and modern methods. The challenges presented by data journalism present opportunities to restate fundamental values of truthfulness, impartiality, objectivity, and responsibility, leading to a more perceptive, captivating, and morally sound kind of journalism in the digital era.
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    Exploring the dynamics of online fake political news, media literacy, and political engagement among university students in Kwara State
    (AMCRON, 2024-10) Umeaku, Perpetua & Akinjobi, Zulykah Bukola
    The information sphere in Africa and Nigeria, in particular, has evolved with the pervasive influence of social media. This has constantly brought to the fore, the pressing concern about fake news which unarguably is capable of undermining the political and democratic foundations of any nation. Experts and scholars have voiced apprehensions in recognizing these potential risks, emphasizing the urgent need for attention and intervention. This study delves into the interplay of online fake political news, media literacy, and political engagement among university students in Kwara State. This research focuses on university students who due to their dynamic energy and active engagement are expected to wield significant influence within the nation's population on issues of governance. We employed a quantitative research approach, surveying 400 respondents across selected universities in Kwara State, namely: the University of Ilorin, Al-Hikmah University, and Kwara State University. Key findings reveal a notable preference among respondents for online platforms as their primary source of political news; a substantial majority of participants exhibit a good level of media literacy, actively discerning and avoiding engagement with political processes tainted by fake news. Furthermore, our research establishes a relationship between exposure to online fake political news and political participation among university students. Our findings underscore the pivotal role of media literacy in shaping civic engagement and fostering a discerning electorate and highlight the need for a nuanced understanding of the use of digital and social media landscape to foster integration and political stability through the youths’ active engagement in governance.