Department of Mass Communication

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Browsing Department of Mass Communication by Author "Bello, Semiu, Balogun Gloria & Shaibu Agnes Joe"

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    Digital Media Literacy and the Utilization of Social Media among PostGraduate Students in Kwara State, Nigeria
    (2024-04-01) Bello, Semiu, Balogun Gloria & Shaibu Agnes Joe
    Digital media literacy skill and competency is now a basic requirement in our relationship with the media. The media have saturated our lives and have thus shaped our realities including the way we live and the way we want to be defined. The social media seems to have now taken over the space and heat deep into all spheres of human endeavors. This study, therefore, assessed digital media literacy in the utilization of social media among postgraduate students in selected universities in Kwara State. The study sought to determine digital media literacy’s influence on the choice of social media platforms and contents. Anchored on the Uses and Gratification Theory of the media, the study employed the survey, which is rooted in the quantitative research paradigm as a methodology. Given that the study population focused on postgraduate students of University of Ilorin, Kwara State University and Al-Hikmah University, it used simple random sampling technique to draw 372 respondents for instrument administration, out of which 354 were correctly filled and analyzed. Research questions and hypothesis were analyzed and tested within the purview of correlation as well as descriptive statistical analysis to determine the findings. The study found that postgraduate students of universities in Kwara State were social media literate and they utilized this knowledge in their use of social media.