Department of Mass Communication

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Attitude and Responses to Media Political Sensitisation Campaigns among Ibadan Electorate ahead of the 2023 General Elections in Nigeria
(2022) Umeaku, Perpetua C.; Akanmu, Adebola L.
As the 2023 general elections drew nearer, the mass media were engaged in political sensitisation campaigns to educate the people on the voting process, and the need to get their permanent voter’s cards and participate in voting during elections. Against this backdrop, the study examined the exposure and responses of the electorate to these campaigns. The survey research design was adopted and a questionnaire was administered to electorate drawn from four Local Government Areas in Ibadan using a multi-level sampling technique. Descriptive analysis was based on the responses of 314 out of 402 respondents exposed to political sensitisation campaigns ahead of the 2023 general elections. The study revealed that the electorate in Ibadan was aware of the different campaigns during the 2023 general elections to a great extent. Also, it was found that the voters responded moderately to political sensitisation campaigns as they perceived the campaigns had a moderate influence on their political behaviour. It was also found that the majority of the electorate in Ibadan had a somewhat positive attitude towards these campaigns ahead of the 2023 general elections. It was recommended that INEC and relevant political stakeholders intensify political education and awareness among the electorate.