THEMATIC EXPLORATION OF STORE ATMOSPHERIC EFFECT ON CUSTOMER EXPERIENCE-CENTRIC RETAIL BUSINESS

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dc.contributor.authorAdebayo Adeyemi Abdulwasiu
dc.date.accessioned2024-07-19T16:47:46Z
dc.date.available2024-07-19T16:47:46Z
dc.date.issued2023-08-08
dc.description.abstractThis study qualitatively explored the influence of store atmosphere on customer experience in selected retail businesses in Lagos state, Nigeria using thematic analysis. Qualitative method was used as a research design; the population was infinite as the study focused on customers of the 3 selected retail outlets in Lagos state, the study adopts multi-stage sampling technique. Face-to-face interview was used to collect the primary data; four respondents were interviewed for the study. The data was analyzed with Nvivo software version 12. From the outcome of the qualitative analysis, there was significant relationship between the independent variables and dependent variables through the semi-structured interviewed held with the 4 participants. From the interview conducted on the study, the study concluded that basic retail store atmosphere elements have positive relationship with customer experience as the creation of appealing store ambient through using of mood, lighting, clean environment, using of color psychology are essential constituents which supports retail store atmosphere and customer experience and loyalty. The study recommended that retail stores business owners should emphasise more on ways of improving retail store environment as retail store service providers are not competing on product display alone but on the beautification and attractiveness of their store environments at both internal and external.
dc.description.sponsorshipself
dc.identifier.urihttps://kwasuspace.kwasu.edu.ng/handle/123456789/1669
dc.language.isoen
dc.publisherNorthwest Journal of Social and Management Sciences. Maitama Sule University, Kano
dc.relation.ispartofseries4; 1
dc.titleTHEMATIC EXPLORATION OF STORE ATMOSPHERIC EFFECT ON CUSTOMER EXPERIENCE-CENTRIC RETAIL BUSINESS
dc.typeArticle
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