ROLE OF SOCIAL MEDIA CAMPAIGN IN PERCEPTION, ATTITUDE AND PREVENTIVE BEHAVIOUR TOWARDS HIV AMONG YOUTHS IN ILORIN TERTIARY INSTITUTIONS
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2021-05-03
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Abstract
Social media had played significant role in the lives of adolescents and young adults in various
ways. This study identified gap in literature as regards the role of social media in attitude,
perception and preventive behaviour against HIV/AIDs, hence, this study unraveled the role of
social media network sites in perception, attitude and preventive behaviour against HIV/AIDs
among tertiary institution students in Ilorin metropolis.
Cross-sectional survey research design was adopted and data was gathered from selected two
hundred and eighty nine (289). more of the respondents 154 (53.3%) were males, while the other
135 (46.7%) were females. Gathered data were analyzed using simple frequencies and Pearson
Product Moment Correlation (PPMC).
Findings revealed that there exists significant relationship between perception of HIV and social
media utilization (r = .79; P<.01). The relationship is positive, hence implies that the higher the
utilization of social media platforms, the higher the perception of HIV. Also, there exists
significant relationship between attitude towards HIV and social media utilization (r = .67; P<.01).
In addition, there exists significant relationship between preventive behaviour towards HIV and
social media utilization (r = .67; P<.01). The relationship is positive, hence implies that the higher
the utilization of social media platforms, the the more preventive behaviour against HIV among
tertiary institution students in Ilorin. Finally, it was discovered that number of social media
subscribed to, hours spent on social media and frequency of login into social media jointly
predicted perception of HIV [R = .98; R2 = .97; F (3, 285) = 2681.39; P<.01], attitude towards HIV
[R = .98; R2 = .97; F (3, 285) = 2743.40; P<.01] and preventive behaviour against HIV among
students of tertiary institution in Ilorin [R = .98; R2 = .96; F (3, 285) = 2293.87; P<.01].
From the findings, it was concluded that social media platforms were significant correlates of
perception, attitude and preventive behaviour towards HIV. From the findings, it was therefore
recommended that future HIV/AIDS campaigns should adopt more of social media platforms such
that there will be more positive results in preventing the spread of HIV/AIDS among tertiary
institution students.