ATMOSPHERIC AMBIENCE INFLUENCE ON CUSTOMERS’ EXPERIENCE IN SERVICE MARKETING

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dc.contributor.authorAdebayo Adeyemi Abdulwasiu
dc.date.accessioned2024-07-19T16:10:23Z
dc.date.available2024-07-19T16:10:23Z
dc.date.issued2023-10-11
dc.description.abstractThis study examined the consequence of atmospheric ambience on customers’ experience in service marketing with special interest in store-based retail business. Quantitative technique was used as a research design; the population size was infinite as the study focuses on the customers of 19 retail outlets in Lagos state metropolis. Survey method through questionnaire was used to collect the primary data; Godden (2004) model sample size was adopted and 246 was determined as sample size, convenience sampling techniques was employed in the study. Out of the 246 copies of the questionnaire that were administered, 150 were finally retrieved and coded for data analysis. Standard multiple regression (SPSS version 26) was adopted to analyze the data. The conclusion of the study shows that retail store ambience is probably one of the most important factors in attracting and retaining customer and enhancing positive customer experience in retail outlets. The study recommends that the retail stores practitioners should try as much as possible to emphasise more on ways of improving their retail store environment and also make frantic effort in ensuring that their customers have easy access to and fro the retail store by effectively managing the parking lot of their retail store environment.
dc.description.sponsorshipself
dc.identifier.urihttps://kwasuspace.kwasu.edu.ng/handle/123456789/1657
dc.language.isoen
dc.publisherFederral University, Oye-Ekiti
dc.relation.ispartofseries2; 2
dc.titleATMOSPHERIC AMBIENCE INFLUENCE ON CUSTOMERS’ EXPERIENCE IN SERVICE MARKETING
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