Impact of Outsourcing Strategy on Market Performance: Evidence from Nigerian GSM Telecommunication Industry

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dc.contributor.authorAJAYI Ezekiel Oluwole
dc.contributor.authorYUSUF Ismaila
dc.date.accessioned2025-06-02T14:24:14Z
dc.date.available2025-06-02T14:24:14Z
dc.date.issued2017-05-22
dc.description.abstractAbstract This study attempts to assess the impact of outsourcing strategy on market performant In Nigerian GSM industry with special reference to two key players in Nigeria telecommunication Industry namely MTN Communication Nigeria Limited and Etisalat Nigeria Limited. The survey research design was adopted. Data collected from the survey were analyzed using the Bionomial logistic regression method of analysis was used. The results obtained showed that there is a strong relationship between outsourcing strategy and marke performance, cost saving, efficiency and quality services. The study therefore recommended tha more industry should embrace the outsourcing strategy in order to achieve their corporat performance and targeted high market share.
dc.identifier.citation25. AJAYI, O.E., &Yusuf, I. (2017). “Impact of Outsourcing Strategy On Market Performance: Evidence from GSM Telecommunication Industry” Uniosun International Journal of Business Administration Review, 1(2), 25-34. Published by department of Business Administration, Faculty of Management Sciences, Osun State University.
dc.identifier.urihttps://kwasuspace.kwasu.edu.ng/handle/123456789/5482
dc.language.isoen
dc.publisherDepartment of Business Administration, Faculty of Management Sciences, College of Management and Social Sciences; Osun State University, Osun State, Nigeria
dc.relation.ispartofseriesVol. 1; No. 2
dc.titleImpact of Outsourcing Strategy on Market Performance: Evidence from Nigerian GSM Telecommunication Industry
dc.typeArticle
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