A Pragmatic Analysis of Selected Consumer Goods Adverts on Social Media
| dc.contributor.author | Ibrahim Omolabi | |
| dc.date.accessioned | 2025-07-23T13:07:02Z | |
| dc.date.available | 2025-07-23T13:07:02Z | |
| dc.date.issued | 2023 | |
| dc.description.abstract | Advertisements are powerful forms of social communication that aim to persuade consumers to take an action. They have become part of our life to the extent that they sometimes determine many of our choices. Thus, this study explores a pragmatic analysis of selected consumer goods adverts on social media with a view to seeing how advertisers use language to persuade and convince consumers to buy their products or services. A total of seven (7) consumer goods adverts were purposively selected from the social media platform and analysed using Mey's (2001) Pragmatic Act Theory. The findings revealed that instantiated pract of informing was primarily used by advertisers to inform consumers of their new products or re-inform them (consumers) of their already existing products. Implicit practs of recommending, assuring, luring, proclaiming, advocating, announcing, stating, introducing, promising, reminding and acknowledging were also used by advertisers in the selected adverts with the aim of persuading consumers. The study also revealed how advertisers flout the Gricean maxims, especially the maxim of quality because most of their claims are not true. The study concludes that advertisers use specific pragmatic strategies in advertisements to achieve their aims of persuading and convincing their target audience (consumers) to buy their products. | |
| dc.identifier.uri | https://kwasuspace.kwasu.edu.ng/handle/123456789/5793 | |
| dc.title | A Pragmatic Analysis of Selected Consumer Goods Adverts on Social Media |
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