Impact of Communication on Customers’ Satisfaction in Hospitality Industry in Kwara State, Nigeria
| dc.contributor.author | Adebayo Adeyemi Abdulwasiu | |
| dc.date.accessioned | 2024-07-19T16:10:14Z | |
| dc.date.available | 2024-07-19T16:10:14Z | |
| dc.date.issued | 2021-07-11 | |
| dc.description.abstract | This research examined the relationship between effective communication and customer`s satisfaction with a particular reference to hospitality industry in kwara State. It is aimed at finding out the extent to which effective communication helps customer`s satisfaction in Kwara State. In an attempt to establish the thrust of this research, primary and secondary data were generated. Secondary data were sourced from articles textbook and journals and primary data was generated through self-administered questionnaire. Both descriptive and inferential statistics were utilized for data analysis with the aid of statistics package for social science. Descriptive data was analyzed using simple percentage table and regression analytical tools were used to test the hypothesis. From the empirical result obtained, it was discovered that (communication channel and message design) considered in this study were predictors of customer satisfaction. The result also showed that there was a significant relationship between communication channel and customer loyalty. Based on the findings from the study, it was recommended that both management and junior staff should develop more interest in best communication strategies to retain both new and old customers. | |
| dc.description.sponsorship | Self | |
| dc.identifier.citation | 7 | |
| dc.identifier.uri | https://kwasuspace.kwasu.edu.ng/handle/123456789/1656 | |
| dc.language.iso | en | |
| dc.publisher | African Scholar Publications & Research International | |
| dc.relation.ispartofseries | 20; 7 | |
| dc.title | Impact of Communication on Customers’ Satisfaction in Hospitality Industry in Kwara State, Nigeria |