Entreprenuership Marketing Practices and Hair Salons' Patronage in Kwara State: A Survey of Selected Hair Salons in Ilorin Metropolis

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dc.contributor.authorOyebode A. O.
dc.contributor.authorAbdulrasaq Mustapha
dc.date.accessioned2024-08-02T16:57:09Z
dc.date.available2024-08-02T16:57:09Z
dc.date.issued2017
dc.description.abstractThis study examined the effects of Entrepreneurship Marketing on the patronage of the Hair Salons Enterprises in Kwara State, Nigeria. Monitoring customer patronage in any MSE is important as a result of High level of competition within the industry. Patronage was the dependent variable while the independent variable was entrepreneurial marketing. The main objective of this study was to examine the level of entrepreneurial marketing among the Hair Salon owners in Ilorin metropolis. The study established how the Hair Salon's owners are marketing their Hair Salons and the effects of EM on the customer patronage of the selected Hair Salons within Ilorin metropolis. The population of the study is the Hair salon entrepreneurs and their clients. Simple random sampling method was used as the method of data collection. The Hair salons owners and their customers were interviewed in order to achieve the aim of this study. A total of 30 Hair salons and their customers in each Hair salons were taken as the sample population. This sampling method was premised on the study of Mwangi and Bwisa (2015). Descriptive research design was adopted and data was collected using interview method in order to obtain detailed information which questionnaire cannot provide. Structured questions were also used to guide the interviewer. A pilot study was also done to test the validity and reliability of the research instrument. Data collected was analyzed using both quantitative and qualitative method of analysis. The results were interpreted and conclusion and recommendations were made on the research finding s
dc.identifier.urihttps://kwasuspace.kwasu.edu.ng/handle/123456789/2113
dc.language.isoen
dc.publisherDECISION MANAGEMENT CONSULT LTD Ilorin, Kwara State.
dc.titleEntreprenuership Marketing Practices and Hair Salons' Patronage in Kwara State: A Survey of Selected Hair Salons in Ilorin Metropolis
dc.typeBook
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