IMPACT OF E-PAYMENTSYSTEM ON BUYING BEHAVIOUR: EVIDENCE FROM RETAIL OUTLETS IN ILORIN METROPOLIS, NIGERIA
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Date
2017-04-04
Journal Title
Journal ISSN
Volume Title
Publisher
nternational Journal of Research in Arts and Social Sciences/UNN Nnsuka
Abstract
There is a conflicting view about the recent introduction of electronic payment platforms amongst retail outlets in Nigeria. This has degenerated to various arguments and controversies among stakeholders. This study attempts to clarify this by investigating the impact of e-payment onbuying behaviour.The study adopts a survey research design. Data were collected through self-administration of questionnaire to customers of selected retail outlets in Ilorin metropolis.A total of 89 copies were correctly filled and analyzed using simple percentage and multiple regression analyses. The result of the findings revealed adjusted R2 was 0.723 for hypothesis I and 0.807 for hypothesis II.This implies that about 73% of the variation in customers buying behaviour is explained by variables in the model - reliability, responsiveness and assurance. While about 81% of the variation in customers payment experience is explained by the variables - security, risk and cost of payment.The study concludes that e-payment system has significant effects on buying behaviour of retail outlets customers as it enables wider coverage of business transactions and increased customer satisfaction. The study recommends that retail outlet operators need to develop better approaches to respond to new order of business transaction with certain degree of creativity and innovativeness.
Description
This study attempts to clarify this by investigating the impact of e-payment on buying behaviour.The study adopts a survey research design. Data were collected through self-administration of questionnaire to customers of selected retail outlets in Ilorin metropolis.A total of 89 copies were correctly filled and analyzed using simple percentage and multiple regression analyses. The result of the findings revealed adjusted R2 was 0.723 for hypothesis I and 0.807 for hypothesis II.This implies that about 73% of the variation in customers buying behaviour is explained by variables in the model - reliability, responsiveness and assurance. While about 81% of the variation in customers payment experience is explained by the variables - security, risk and cost of payment.The study concludes that e-payment system has significant effects on buying behaviour of retail outlets customers as it enables wider coverage of business transactions and increased customer satisfaction. The study recommends that retail outlet operators need to develop better approaches to respond to new order of business transaction with certain degree of creativity and innovativeness.
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Citation
Adebayo, P.O; Osanyinlusi, G.E & Adekeye, A.O (2017). IMPACT OF E-PAYMENTSYSTEM ON BUYING BEHAVIOUR: EVIDENCE FROM RETAIL OUTLETS IN ILORIN METROPOLIS, NIGERIA. nternational Journal of Research in Arts and Social Sciences/UNN Nnsuka, V0l. 9, No. 2 Page 137-152