Service Quality Factors as Predictor of Customers Satisfaction in Selected Medium Hotels in Metropolis, Osun State, Nigeria

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dc.contributor.authorFalabi, M. O.
dc.contributor.authorAkintade, E. A.
dc.date.accessioned2025-04-07T12:39:15Z
dc.date.available2025-04-07T12:39:15Z
dc.date.issued2022-04-08
dc.descriptionCustomer satisfaction is an important driving force in hotel organization. This is because it can increase sales and help revenue generation in hotel. It can also result into customers' loyalty, repeat patronage, and recommendation of hotel service quality products to guest and friend. The study chooses ServQual model as a conceptual framework. Quantitative data collection method was adopted.
dc.description.abstractCustomer satisfaction is an important driving force in hotel organization. This is because it can increase sales and help revenue generation in hotel. It can also result into customers' loyalty, repeat patronage, and recommendation of hotel service quality products to guest and friend. The study chooses ServQual model as a conceptual framework. Quantitative data collection method was adopted. Findings showed the factors jointly contribute to customers satisfaction in medium hotels in the study area. Based on the findings, the study recommended that the medium hotel managers need to develop strategy to promote these factors in their various hotels.
dc.identifier.urihttps://kwasuspace.kwasu.edu.ng/handle/123456789/4902
dc.language.isoen
dc.publisherJournal of Institutional Catering, Hospitality and Tourism Management (JICHTM)
dc.relation.ispartofseries4; 2
dc.titleService Quality Factors as Predictor of Customers Satisfaction in Selected Medium Hotels in Metropolis, Osun State, Nigeria
dc.typeArticle
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