INFLUENCE OF SOCIO-CULTURAL FACTORS ONPURDAH WOMEN ENTREPRENEURIAL ENGAGEMENTS IN NIGERIA

Abstract

An individual’s ability to thrive is closely tied to the economic landscape of his community. Untapped opportunities hinder individual and national growth. Entrepreneurship is a vital tool for fostering personal and societal advancement, yet misconceptions about purdah women have limited their participation in entrepreneurial activities. This study investigated the influence of socio cultural factors on purdah women’s entrepreneurial engagements in Nigeria. Using an explanatory mixed-method design (QUAN + Qual), the study targeted purdah women in North Central (Kwara, Niger) and Southwest (Oyo, Osun) Nigeria. A sample size of 400 was determined using the Taro Yamane formula, while 40 participants were purposively selected for qualitative data. Stratified random sampling ensured representation across geographical locations, ethnicity, and regions. A structured questionnaire and interviews tagged ‘Influence of Socio-cultural Factors on Purdah Women Entrepreneurial Engagements in Nigeria were used to collect data. Instrument validity was confirmed by experts, and a pilot study yielded a reliability coefficient of 0.89 using Cronbach Alpha. Data analysis employed mean and standard deviation. Findings revealed that religious beliefs (mean = 2.77, SD = 1.09) and education (mean = 2.70, SD = 1.06) positively influenced entrepreneurial engagements among purdah women. The study concluded that socio-cultural factors significantly affected purdah women’s entrepreneurial participation. It recommended that religious leaders encourage entrepreneurship by aligning it with religious values and creating learning platforms for purdah women. Collaboration among government, NGOs, and educational institutions to provide tailored education, financial literacy, and vocational training was also emphasized.