Sexualisation and Objectification of the Female Body in Contemporary Nigerian Music Videos: An Analysis of Bounce by Rema
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Date
2025-01
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Theatre and Film Studies Department, Faculty of Humanities, Rivers State University, Nkpolu-Oroworokwu, Port Harcourt.
Abstract
This study examines the sexualisation and objectification of the female body within contemporary Nigerian music videos, focusing on Bounce by Rema. While existing scholarship has explored diverse representations of women in various artistic mediums, the specific mechanisms of female body sexualisation and objectification within this context remain under-researched. Employing Laura Mulvey's male gaze theory as the framework, this study utilises critical content analysis to investigate how visual and lyrical elements, including camera angles, costuming, choreography, and lyrical content, are strategically employed in Bounce to objectify women and reinforce patriarchal norms. Findings reveal that these techniques contribute significantly to the perpetuation of harmful gender stereotypes within the Nigerian music industry. This study underscores the need for a critical and conscious approach to music video production, encouraging filmmakers to prioritise ethical and respectful representations of women that challenge harmful stereotypes and promote gender equality.