Browsing by Author "Zekeri Abu"

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    Assessment of the Impact of Social Care on Local Consumption in Kwara State, Nigeria
    (THE INTERNATIONAL JOURNAL OF BUSINESS & MANAGEMENT, 2023-06-12) Zekeri Abu; S. B. Isiaka; Dr. Rahman Mustapha; Monsur Jimoh
    This paper examines the impact of social care on local consumption in Kwara State, Nigeria. The study employed quantitative research methods and primary data were obtained by means of a well-structured questionnaire. Analytical Techniques Descriptive statistics were used to describe the socio-economic characteristics of the respondents. In analyzing the determinants of variables in the study area, regression analysis was adopted. The target population includes beneficiaries of social care programs in Kwara State who were captured in National Social Register for the poor and vulnerable. A multi-stage sampling technique was employed and 150 beneficiaries were identified. The findings revealed that social assistance programs play a vital role in enhancing local consumption and fostering economic development in Kwara State. The study recommended that government should allocate adequate funding to the implementation of social care programs and ensure their long-term viability and effectiveness.
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    Correlate of Workforce Diversity and Organisational Performance of Multinational Food Producing Industry in Nigeria
    (Business Ethics and Leadership, 2020-09-11) Zekeri Abu; Kadiri Bolarinwa Ismaila; Kowo Solomon Akpoviroro
    The paper summarizes the arguments and counterarguments within the scientific discussion on the issue cultural and age diversity of workforce and the level of workers’ productivity in the multinational companies. Three hundred and seventy-five employees from five multinational food companies in Southwest Nigeria form the object of the research. Methodological research tools contain questionnaires; the regression analysis methods was used when testing hypotheses on the existence of a correlation between cultural diversity and team performance; cross-tabulation analysis method; inter-position correlation test, and ANOVA method for generalizing and interpreting the results. The results of the study regarding the relationship between a company's cultural diversity and its market share showed that cultural diversity does not affect the performance of the organization's employees, while work experience has a non-linear impact on the company's productivity. The results of findings conclude that there is a link between workforce diversity and the organizational effectiveness of the company, as well as the positive relationship between the cultural diversity of employees and their work experience. The findings of the study are agreed with the work of other scientists on the subject and complement their results. According to the results of the analysis, it was concluded that it is necessary to increase the level of awareness of the staff about the cultural diversity that exists in the organization. The reason is that it is necessary to increase the employees’ morale and their work efficiency, which will increase the level of customer satisfaction with the work of the company. The study recommends that; multinational food producing industries should not only ensure employee diversity in their businesses but they should also make sure that diversity is used to improve organizational performance. Future research in this area should focus on consideration of all stakeholders’ opinions in the formulation of multinational company’s personnel policies.
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    New trends of intelligent e-marketing and consumer buying behaviour: a study of selected universities in Osun State, Nigeria
    (Jurnal Aplikasi Manajemen, Ekonomi dan Bisnis, 2020-10-03) Zekeri Abu; Haorayau Bolaji Babalola; Saheed Ademola Lateef
    Understanding the attitude and behavior of customers is essential for every company where consumers differ in attitudes towards product/service. The consumer buying behavior in today's information-saturated world is based on how a product/service is marketed. However, the rapid diffusion of technology anchored growth and challenges on e-marketing trends. For instance, despite the widespread and large-scale adoption of e-marketing around the world, one does not see this trend happening on a big scale in Nigeria. Therefore, this study examines the influence of e-marketing factors on consumer buying behavior in the Nigerian context with particular reference to the University students participating in online business. The study employed the quantitative method, where primary data were collected via online distribution of the questionnaires among 233 customers, specifically students of the Osun state Universities in Nigeria. Also, structural equation modeling using AMOS software was employed to examine the relationship and hypothesis testing. The findings of this study revealed that e-marketing is positively and significantly influence consumer buying behavior in the area of e-mail marketing, mobile marketing, and e-advertising factors. The study asserted that firms must engage the consumers using technology that are more likely acceptable by consumers in the present digital and customer-oriented era. Also, knowing fully the emerging technologies may furnish valuable insights for various stakeholders to work well in Nigeria. Finally, the new trends in e-marketing are recommended from a strategic and operational level in which different techniques ease the buying behaviour of consumers
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    Technology Transfer and Entrepreneurial Development in the Value Chain System of the Nigerian Oil and Gas Industry
    (The Pacific Journal of Science and Technology, 2018-05-10) Zekeri Abu; Isaac Iortimbir Aun; Oluwaseun O. Oluwasanmi
    Since the discovery of oil and gas in Nigeria, the government over the years has endeavored to improve indigenous participation in the oil and gas industry through various instruments such as Indigenous Participation policies, Local Content policy, and the Marginal Field Development program. However, despite these interventions, it is observed that the industry is largely dominated by multinationals due to their expertise in technology. In a globalized business environment, technology transfer is a vehicle for bridging knowledge gaps and innovation deficiencies, especially in an industry with a rich value chain as with the oil and gas industry. This paper examines historical perspectives of technology transfer viz-a-viz the entrepreneurial development opportunities and challenges in the value chain of the Nigerian oil and gas industry (upstream, midstream and downstream). By engaging a qualitative approach using content analysis, the study serves as a pivot upon which the extent of technology transfer could be assessed, and the connection between technology transfer and entrepreneurial development in the Nigerian oil and gas industry, while recommending a tri-dimensional framework for entrepreneurial pursuit in the value chain of the Nigerian oil and gas industry.