Browsing by Author "Yusuf Ismaila Ph.D"

Now showing 1 - 3 of 3
  • Thumbnail Image
    Item
    Bank High Interest Rate and Business Performances of Small and Medium Scale Enterprises (SMEs) in Osun State, Nigeria
    (Department of Economics, Faculty of Humanities, Social and Management Science, Bingham University, Karu, 2020-12-13) Ajayi Ezekiel Oluwole Ph.D; Yusuf Ismaila Ph.D
    The extent to which high interest rates affect the business performance of SMEs in Nigeria has been a subject of debate. The objective of this study is to investigate the effect of high bank interest rate loans on the business performance of SMEs in Osogbo metropolis, Osun State, Nigeria. To achieve this objective, a well-designed questionnaire on a five (5) Likert scale was randomly administered to the selected SMEs in Osogbo metropolis. The data collected were analysed using regression analysis. Two hypotheses were formulated and tested, and the results of the study revealed that high interest rates have a negative impact on the business performance of SMEs, as most of the SMEs find it very difficult to pay back the loan. The study therefore recommended that there is a need for the government to rejig all SME financing policies to make them more effective and equal and mandate banks to give low single-digit interest rates to SMEs to enhance their respective business operations and performance.
  • Thumbnail Image
    Item
    Effect of Customer Orientation on Customer Retention in First Bank of Nigeria Limited, Ilorin Branch
    (Department of Business Administration, Faculty of Social and Management Sciences, Federal University, Birnin-Kebbi, Nigeria, 2024-07-12) Nurudeen Bello Ahmed Ph.D; Yusuf Ismaila Ph.D; Abdullahi Kazeem Khadijat
    ABSTRACT Customer relationship management is a process that caters to the overall dimension of customer identification, managing the insight of the customers and developing relationships with customers with its roots in relationship marketing and its focus being customer retention and relationship enhancement while emphasizing the process of integration throughout the organization's multiple sections. The objective of this paper is to determine the extent to which customer relationship management affects customer retention in First Bank Ltd. in the Ilorin metropolis. The study utilizes a survey research design that uses an infinite population due to the nature of the study. The primary method of data collection was using a closed-ended questionnaire with the aid of a five-point Likert scale to ascertain the degree of respondents' opinions. The study further used ANOVA and regression analyses for descriptive and inferential statistics with the aid of SPSS version 25.0 to analyze the data. Findings from the study showed that R-squared is 0.471 and adjusted R-squared is reported to be 0.467, which implies that 47% of the variation of the dependent variable was explained by the independent variable. Therefore, the ANOVA results regressed indicated that the estimated F value of 22.956 has a significant value of 0.000, which is less than the P-value of 0.05 (p < 0.05), which means that customer orientation has a significant effect on customer retention. The study therefore concludes that First Bank Ltd. should pay adequate attention to customer relationship management for the purpose of retaining their customers. The study recommends that the bank should endeavor to put in place mechanisms that will deepen customer relationships by way of engaging customers to have enough orientation about banking services offered for the purpose of retaining them.
  • Thumbnail Image
    Item
    Impact of Competitive Environmental Factors on the Operational Strategies of Listed Manufacturing Firms in Nigeria's Food and Beverage Industry
    (Faculty of Management Sciences, University of Ilorin, 2014-12-12) Mustapha; Yusuf Ismaila Ph.D; Abdulsalam, Dauda Ph.D; Abdul, Falilat Ajoke
    Abstract The growth and survival of manufacturing firms operating in the Nigerian food and beverage (FBI) industry is being threatened as a result of the proliferation of assorted goods in the market, and this intense competition has made it imperative for organizations to try to understand the environmental forces that should drive the choice of their operational strategies. This study examined the impact of competitive environmental factors on the choice of operational strategies of listed manufacturing firms in the FBI of the Nigerian economy. The study used appropriate sample size determination methods to arrive at six firms, and 159 management staff were used as the sample size. The primary data was collected through a Likert scale questionnaire administered to the target respondents, while the secondary information was collected through the relevant literature. The study employed regression techniques to analyze the subject of discourse. It was found through the adjusted R²' that competitive factors impacted the manufacturing firms' choice of diversification as operational strategies. It was recommended that management of manufacturing firms in the Nigerian FBI should be proactive in dealing with the environmental dynamism, such as changes in competitors' product quality, product design, pricing strategy, promotional strategy, and the need to fight for shelf spaces in the retailers' shops as forces in the competitive environment.