Browsing by Author "Victor Olusegun Babatunde"

Now showing 1 - 10 of 10
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    Audience Perception of Roll Back Malaria Campaign in Kaduna Metropolis
    (2015) Victor Olusegun Babatunde; Suleiman Salau
    Nigeria accounts for one quarter of all the malaria cases in Africa. Though preventable, malaria remains one of the major public health problems in Nigeria. This study was undertaken to find out audience perception of the Roll Back Malaria campaign in Kaduna Metropolis and its implications for malaria elimination among pregnant women and children. This is by determining the variations in levels of source confidence among the vulnerable group and finding out how the campaign has been useful in their attitude towards malaria prevention. One hundred and eighty copies of the questionnaire were administered to the vulnerable group (pregnant women and nursing mothers), purposively drawn from eight primary health centres within Kaduna metropolis selected based on their high client flow for maternity cases. The study discovers that the campaign has changed the views and perceptions of a clear majority of the people (97%) about the use of mosquito nets and other beliefs regarding malaria. In this regard, the study recommends that the government should, as a matter of routine, monitor the use of mosquito nets through community health educators, ward focal persons, and take adequate steps to improve on the campaign in areas where low success is recorded
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    Awareness of Open Defecation Practice and Enclosed Toilet Use among Malete Residents in Kwara State, Nigeria
    (2026-06) Semiu Bello; Agnes Joe Shaibu; Victor Olusegun Babatunde
    This study examined the level of awareness among residents of Malete community in Kwara State regarding open defecation practices. Open defecation, which the World Health Organisation and many nations including Nigeria have pledged to eliminate by 2030, remains a pressing global health and developmental challenge. The research examined the relationship between residents’ awareness of open defecation and their adoption of enclosed toilet systems. A survey of 230 respondents was conducted. The study found strong awareness and favourable disposition toward the use of an enclosed toilet systems in ending open defecation among the residents. Chi-square analysis yielded a value of 21.400 with 4 degrees of freedom and a p-value of 0.000, providing sufficient evidence that awareness significantly influences the use of enclosed toilet systems among Malete residents. The findings suggest that increased awareness, public enlightenment, and health education can substantially reduce open defecation practices in Nigeria and other developing countries. The study recommended that government and NGOs introduce subsidised toilet construction programmes to help households build enclosed systems.
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    Examining students’ perception of surveillance technology and its impact on privacy in educational institutions
    (2026) Agnes Joe Shaibu; Victor Olusegun Babatunde
    Purpose – The ubiquity of digital surveillance technologies is at the forefront of debates on balancing collective security while ensuring individual privacy. Ethical concerns of individual privacy, freedom and misuse are at the crux of ongoing global discourse, with the integration of artificial intelligence into surveillance further increasing the intrusive nature of these technologies. This study examined students’ perception of surveillance technology and its impact on privacy. Questions articulated from the problematic bordered around the level of awareness, perception on the impact of surveillance technology, attitude towards surveillance and beliefs in the regulation of surveillance in educational institutions among others. Design/methodology/approach – This study was premised on the pragmatic paradigm involving the integration of both quantitative and qualitative approaches. Data were collected from 450 respondents using a structured questionnaire. Findings – Findings revealed a significant association between students’ awareness of surveillance technologies and their frequency of observing them on campus (χ² = 47.80, df = 6, p < 0.001; mixed perceptions of privacy with most respondents (54.9%) feeling their privacy was moderately respected, a notable minority expressing concern over inadequate protection, and nearly a quarter (24.2%) reporting behavioural changes due to being watched; and a statistically significant positive relationship between trust in institutional data handling and confidence in data protection (ρ = 0.144, p < 0.01).The qualitative responses revealed that students acknowledged the usefulness of surveillance for safety, but insisted on clear boundaries regarding scope, usage and access. This study concluded that surveillance in education was a double-edged phenomenon that enhances safety and order but raised several challenges that called for deliberate governance strategies. It was recommended that educational institutions developed clear communication strategies on the use of surveillance technologies and accompany such with privacy protection policies. Originality/value – The findings contribute to academic debates on digital ethics, governance and the balance between security and privacy in learning environments, while offering actionable recommendations
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    INFLUENCE OF CONVENTIONAL BROADCAST CONTENT AND STREAMING PLATFORMS IN CONTENT CONSUMPTION AMONG UNIVERSITY OF ABUJA UNDERGRADUATES
    (2025-12) Victor Olusegun Babatunde; Taibat Jumoke Zubair
    This study investigated the “influence of conventional broadcast content and streaming platforms in content consumption among University of Abuja undergraduates.” In conducting this study, three objectives guided the study. The study was hinged on Uses & Gratification Theory. Likert- scale questionnaire was designed and administered to 397 (sample) respondents among University of Abuja Students. the sample was selected from 55,364 populations based on Taro Yamane formula. In the study, systematic sampling technique was employed to distribute the sample and descriptive survey method was adopted. The data collected were statistically presented and analyzed using descriptive analysis. The study revealed that there is a stark and decisive imbalance in media exposure. Streaming platforms, particularly YouTube, TikTok, and Netflix, have moved from the fringe to the very core of daily student life. They function as the default source for entertainment, information, and social connection. In direct contrast, conventional broadcast media namely television and radio have been relegated to the periphery of their media diet. The study therefore recommended that to directly address the finding of profoundly low exposure to conventional broadcast media alongside very high exposure to digital streaming platforms, broadcast media operators must urgently pursue a strategic digital transformation. The study further recommended that in an effort to respond to the clear pattern of consumption that shows a decisive preference for frequent, on-demand, and curated viewing over scheduled broadcast, the University of Abuja should formally integrate these digital platforms into its core functions.
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    Ownership Influence and News Objectivity: An Empirical Assessment of Media Control and Editorial Independence in Nigeria
    (2025) Abdulmalik Adetola Lawal; Victor Olusegun Babatunde; Usman Afolabi Olaoye
    This study examined the impact of media ownership on the objectivity of news content in Nigeria. The objectives were to assess audience awareness of media ownership, determine the perceived influence of ownership on news objectivity, and explore audience reactions and decision-making patterns in response to ownership dynamics. Guided by the Social Responsibility Theory, a descriptive survey design was employed. Data were collected from N = 400 residents of Nigeria using a structured questionnaire. Results indicated that most respondents were aware (91.25%) and familiar (58%) with media ownership concepts and local media proprietors. Over one-third (37.5%) perceived media owners to exert substantial influence on news content, while two-thirds (66.5%) believed such ownership negatively affected news objectivity. Furthermore, 58.25% reported that media owners influence news framing, with half (50%) observing this influence firsthand. Nearly half (46.25%) rejected the notion that private media outlets are inherently objective, and 51% perceived both private and public media as influenced and lacking objectivity. Skepticism about local media independence was expressed by 55.25% of respondents. In terms of audience behavior, 43.75% reported cross-referencing multiple news sources, and 54% sought expert analysis before forming opinions. These findings suggest that audiences recognize the influence of media ownership and its potential negative effects on the substance of news. The study recommends collaboration among schools, community centers, and media organizations to develop media literacy programs that equip individuals to critically assess news sources, understand ownership structures, and detect potential biases.
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    Perspectives of Journalists in Ilorin on the Implications of Artificial Intelligence for Broadcasting Industry in Kwara State
    (2025) Shukurat Oluwadamilola Rabiu; Victor Olusegun Babatunde
    This paper examined the adaptive strategies available to journalists amid rapid technological advancements. This paper adopted unified theory of acceptance and use of technology as theoretical framework to provide a unified understanding of the key determinants that influence individuals’ intentions and behaviours concerning the adoption of new technologies. The paper adopted a qualitative research design. Data were gathered through in-depth interviews with purposively selected broadcast journalists based on their experiences and engagements with AI tools in media work. Thematic analysis was employed to identify recurring patterns, shared concerns and divergent views among participants. Findings revealed that while AI enhances efficiency and introduces innovative storytelling methods, it also raises significant concerns about journalistic ethics, credibility, and potential deskilling. Journalists expressed worries about overreliance on technology, erosion of investigative depth, and shifting professional roles. Participants emphasised the need for continuous upskilling and a shift toward more analytical and interpretive journalism in response to AI integration. The study concluded that journalists in Ilorin perceive AI as both a transformative tool and a professional threat. It recommended the development of national policies to guide the ethical use of AI in journalism and the implementation of regular training programmes to help journalists remain relevant in a rapidly evolving media landscape.
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    Re-examining Ethical Issues in Covering Conflict and Violent Events
    (2015) Agnes Joe Shaibu; Victor Olusegun Babatunde
    Violence is as old as man and it is inevitable in any human environment, although the nature of violence differs from society to society. Violent events range from disasters – natural or man-made, religious and ethnic rivalry, crime, insurgency – to all other forms of tragic occurrences that affect the natural order of the society. Thus, it could be said that there is no known society world over that is not prone to violence. This is however a subject of further intellectual debate.
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    Trends and Effects of Hate Speech and Fake News on National Integration in Nigeria
    (2023-06) Victor Olusegun Babatunde
    This study was predicated on the need to analyse the influence of radio coverage This paper examines the menace of hate speech and fake news and their effects on national integration in Nigeria. The paper solely relies on secondary data through the review of relevant literature to examine the common trends of hate speech and fake news with their corresponding effects in the society. Among other effects, the paper indicates that hate speech and fake news constitute serious effects on national integration in Nigeria because they heighten ethnic and religious tensions, undermine trust and unity, polarize society, and pose risks to peace and security. Therefore, the paper recommends that government should introduce a legal framework to guide the use of the media and spell out appropriate sanctions for offenders to stem the rising tide of the hate speech and fake news phenomena. Also, there is need for a robust literacy on the use of media for both information producers and consumers in Nigeria thereby ensuring proper use geared towards national integration
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    Trends and Effects of Hate Speech and Fake News on National Integration in Nigeria
    (2023-06) Victor Olusegun Babatunde
    This study was predicated on the need to analyse the influence of radio coverage This paper examines the menace of hate speech and fake news and their effects on national integration in Nigeria. The paper solely relies on secondary data through the review of relevant literature to examine the common trends of hate speech and fake news with their corresponding effects in the society. Among other effects, the paper indicates that hate speech and fake news constitute serious effects on national integration in Nigeria because they heighten ethnic and religious tensions, undermine trust and unity, polarize society, and pose risks to peace and security. Therefore, the paper recommends that government should introduce a legal framework to guide the use of the media and spell out appropriate sanctions for offenders to stem the rising tide of the hate speech and fake news phenomena. Also, there is need for a robust literacy on the use of media for both information producers and consumers in Nigeria thereby ensuring proper use geared towards national integration.