Browsing by Author "Taiwo Ganiyu Oladipo"

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    Impact of Economic Recession on the Marketing of Pharmaceutical Products in Kwara State, Nigeria
    (Akamai University, United States, 2017-08-23) Isaac Iortimbir Aun; Abu, Zekeri; Taiwo Ganiyu Oladipo; Sunday John Akpan
    Ever since the great depression of the 1930’s, economic activities of various sectors of the economy has been revolutionized, among these sectors is the pharmaceutical sector in Nigeria. The major question in this sector is how exactly economic recession has affected the marketing of pharmaceutical products in Nigeria. This study examines the impact of economic recession on the marketing of pharmaceutical products in Nigeria. Primary data were used, the data were generated through a structured questionnaire to elicit information from 150 customers and intermediaries using simple random sampling technique. Student T-test and Z test were used to test the hypotheses of the study. The result shows that economic recession affects the income of consumers in Nigeria and mitigates the sales of ethical products thereby increasing the sales of fake.