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Browsing by Author "Shaibu Agnes Joe"

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ASSESSING THE IMPACT OF SOCIAL MEDIA ADVERTISEMENTS ON USERS’ TRUST IN ONLINE SHOPPING PLATFORMS
(FULafia Journal of Management Sciences, 2026) Olanrewaju Jesufunmi Gabriel; Shaibu Agnes Joe
This study assessed the influence of online shopping social media adverts have on the trust level of Ilorin residents after being exposed to online shopping advertisement. The objectives of the study include: to assess the level of trust that social media users in Ilorin place in online shopping platforms; to identify the factors influencing users’ trust in online shopping among social media users in Ilorin. The study adopted qualitative and quantitative methods with 12 key informants and 399 respondents. A purposive sampling technique was used to select all the participants in this study based on knowledge of the subject. The study discovered that less than one-third of respondents indicated that they felt safe providing personal and financial details on shopping sites, highlighting security as a major barrier after viewing an online shopping advertisement. Neutral responses dominated across several trust indicators, reflecting a cautious, wait-and-see approach that aligns with what scholars describe as calculated trust. For the qualitative findings, it was discovered that in the digital marketplace, trust is multi-dimensional, shaped not only by exposure to adverts but also by the quality of post-advertising experiences. The study, concluded that trust, cannot be assumed simply because adverts are persuasive; it must be earned through consistent delivery and trust is multi-dimensional and cannot be reduced to exposure or surface appeal alone. It recommended that consumers should verify products by researching it before purchase without depending on strictly on adverts.
Assessment of the Use of Eyewitness Reports by Channels Television
(Media and Communication Currents, 2024) Shaibu Agnes Joe; Udende Patrick
Ethical concerns surrounding eyewitness materials from citizens often necessitate structured guidelines for integrating them into television productions. This study assessed Channels Television’s use of eyewitness reports in the Eyewitness Report programme. The objectives the study sought to achieve were to identify reasons for Channels Television‘s Eyewitness Report; to examine the mode of sourcing and utilising eyewitness reports; to examine procedures for making eyewitness reports conform to the station’s policies/ethical guidelines and to examine the mode of authenticating eyewitness materials from audience members. This was premised on the gatekeeping theory. The study adopted a qualitative research design, with the key informant interview method to garner insights from News and Current Affairs department personnel involved with the Eyewitness Report programme. A purposive sampling technique was used to select four key informants based on access, availability and knowledge of the subject. Data from the interviews were analysed thematically. The study found reasons behind the use of eyewitness reports to include that of addressing gaps in news coverage. In sourcing and utilising eyewitness reports, the programme actively engaged with the public through various platforms, emphasising credibility and quality checks Furthermore, the study uncovered that meticulous verification processes, follow-up and collaborative decision-making were employed in utilising citizen eyewitness reports. The study concluded that adherence to journalistic guidelines in the context of the Eyewitness Report demonstrates a commendable approach to incorporating citizen voices into the news agenda. The study therefore recommended that Channels Television provide clear guidelines for citizen contributors and communicate the same to the public in addition to its message soliciting eyewitness contributions.
Audience perception on the credibility of online journalism
(2025-12-31) Shaibu Agnes Joe; Adegboyega Makanjuola
In the digital era, social media has become a central source of news valued for its speed and accessibility, but it also raises serious concerns about misinformation and declining trust. Anchored on the source credibility theory, which argues that audiences are more persuaded by sources perceived as trustworthy and knowledgeable. the study examined how residents of Ilorin-South perceived the credibility of social media journalism, focusing on their trust levels, evaluation criteria, and coping strategies for identifying reliable information. Using survey data from 384 respondents, the study found that although 65% expressed some level of trust in social media news, almost 20% remained sceptical, highlighting an ongoing tension between accessibility and authenticity. Respondents relied heavily on credibility cues such as source reputation (73%), supporting evidence (68%), consistency across multiple outlets (75%), and professional language (78%), while nearly 80% acknowledged that peer endorsements subtly shaped their perceptions. Despite these indicators, misinformation remained a major concern, with 68% of participants reporting that they frequently crosscheck social media news with other platforms to verify accuracy. These patterns affirm the continued relevance of the source credibility theory in digital spaces where audiences must independently evaluate a wide range of content producers, from established media organisations to everyday influencers. Based on these findings, the study recommended strengthening professionalism among online journalists, enhancing the visibility of verified sources, encouraging digital literacy practices such as cross-referencing, and promoting collaboration between traditional and online media to improve the reliability of social media news.
Communication and Language: A stylistic study Advertisement as imperative skills for mass communication students
(Department of Mass Communication, University of Mkar, Benue State, Nigeria., 2020) Babatunde Kamaldin Abdulsalam; Shaibu Agnes Joe
Communication and language are intricately intertwined and, thus, represent the two face of a coin. Language is a symbolic system that is being used to communicate shared meaning between a sender and a receiver of a message in a context. Communication cannot exist without language, even though language purpose is communication, not on its own; this makes language proficiency a prerequisite for communication competence. Therefore, language is not a mere tool of communication but an influential device to communicate and persuade the receiving audience. Persuasion occurs only when language is well apprehended and some of its axes are played on. In this article, we argue for the importance of language proficiency for mass communication students whose jobs rely wholly on writing using language to get their work done effectively. Coming from communicative competence background, we exhibit the imperativeness of language to communication through method of stylistic analysis of some selected newspaper advertisements using rhetoric and linguistic devices to demonstrate language influence on communication; also the language devices used are identified. Finally, we discussed some competence areas that formed our proposed theoretical framework as variables to investigate communicative competence in journalism and mass communication.
Examining students’ perception of surveillance technology and its impact on privacy in educational institutions
(Journal of Information, Communication and Ethics in SocietY, 2026-01-26) Durodolu Oluwole Olumide; Shaibu Agnes Joe; Babatunde Victor Olusegun; Yusuff Shakirat Ronke
Purpose – The ubiquity of digital surveillance technologies is at the forefront of debates on balancing collective security while ensuring individual privacy. Ethical concerns of individual privacy, freedom and misuse are at the crux of ongoing global discourse, with the integration of artificial intelligence into surveillance further increasing the intrusive nature of these technologies. This study examined students’ perception of surveillance technology and its impact on privacy. Questions articulated from the problematic bordered around the level of awareness, perception on the impact of surveillance technology, attitude towards surveillance and beliefs in the regulation of surveillance in educational institutions among others. Design/methodology/approach – This study was premised on the pragmatic paradigm involving the integration of both quantitative and qualitative approaches. Data were collected from 450 respondents using a structured questionnaire. Findings – Findings revealed a significant association between students’ awareness of surveillance technologies and their frequency of observing them on campus (χ² = 47.80, df = 6, p < 0.001; mixed perceptions of privacy with most respondents (54.9%) feeling their privacy was moderately respected, a notable minority expressing concern over inadequate protection, and nearly a quarter (24.2%) reporting behavioural changes due to being watched; and a statistically significant positive relationship between trust in institutional data handling and confidence in data protection (ρ = 0.144, p < 0.01).The qualitative responses revealed that students acknowledged the usefulness of surveillance for safety, but insisted on clear boundaries regarding scope, usage and access. This study concluded that surveillance in education was a double-edged phenomenon that enhances safety and order but raised several challenges that called for deliberate governance strategies. It was recommended that educational institutions developed clear communication strategies on the use of surveillance technologies and accompany such with privacy protection policies. Originality/value – The findings contribute to academic debates on digital ethics, governance and the balance between security and privacy in learning environments, while offering actionable recommendations for institutions to design communication strategies and privacy policies that safeguard both safety and individual rights.
Media Awareness of Pap Smear Testing among Women in Select Local Government Areas of Adamawa State, Nigeria
(Biannual Review of Glorious Vision University, 2025-03-31) Bamaiyi Gyihya; Shaibu Agnes Joe; Ndijida Mary Anthony
The researchers investigated the effectiveness of media campaigns in raising awareness about Pap smear testing among women in Michika, Gombi and Numan Local Government Areas (LGAs) of Adamawa State, Nigeria. Questionnaire was used to elicit information from 399 respondents in a cross-sectional survey. The findings revealed a significant gap in awareness, indicating that current media efforts have not effectively educated women about this crucial health screening. Despite some moderate awareness, the overall impact of media campaigns was found to be low, suggesting that these initiatives do not resonate with the target audience or provide sufficient information. The findings pointed to a lack of targeted and culturally relevant messaging, which has contributed to limited understanding and low uptake of screening. Based on these findings, several recommendations were made, including the collaboration of government health agencies and media outlets to develop targeted campaigns that consider cultural and religious contexts. The incorporation of social media platforms was also emphasised to reach younger women with engaging content. Finally, integrating media campaigns with local healthcare providers can help bridge the gap between awareness and service utilization by providing women with clear information on accessing Pap smear screening services and addressing any fears or misconceptions.
Participatory culture in mainstream media and audience engagement in content creation
(Chitkara School of Mass Communication, Chitkara University, Punjab, 2023) Shaibu Agnes Joe
Perceived influence of Clean Kwara Campaign against open defecation on community hygiene in Asa Local Government of Kwara State
(Faculty of Information and Communication Technology, Kwara State University, Malete, Nigeria, 2022) Shaibu Agnes Joe; Abdulazeez Musa
Open defecation (OD) remains a critical environmental and health challenge globally, affecting billions of people worldwide. Kwara State has the highest prevalence in the practice of OD and in order to reverse this trend, Clean Kwara Campaign was flagged off by the Kwara State Government. One of the stakeholders in the campaign is the media, and radio campaigns are imperative in communicating environmental issues. In an attempt to fill a research gap in determining the effectiveness of radio messages against OD, the study examined the perceived influence of Clean Kwara campaign aired on Royal FM on community hygiene among residents of Asa Local Government in Kwara State. The study was anchored on the Situational Awareness (SA) theory, which emphasises the awareness of elements in the environment, an understanding of the current situation and a prognosis of the future status of the situation. Survey method was adopted while 399 respondents were chosen from the population of the study as sample, using the multistage sampling procedure. Findings revealed a high level of exposure to Royal FM messages on open defecation and that the Clean Kwara messages were effective in sensitising people in Asa Local Government against the practice of open defecation. Also, the study reported a positive influence of OD messages on their stoppage of the practice of open defecation. The study recommended that Royal FM should design environmental information towards public enlightenment in the local dialects.
PERSPECTIVES OF MEDIA PRODUCERS AND CULTURAL CRITICS ON GLOCALISATION AND CULTURAL DIVERSITY IN NIGERIAN ENTERTAINMENTINDUSTRY
(Nigerian Journal of Communication Review, 2025-12-31) Shaibu Agnes Joe; Ayanwale, Oluwajuwonlo Emmanue
The study explored the implications of glocalisation for Nigeria's cultural multiplicity, through the lens of Robertson's glocalisation theory. It conceptualised local and global cultural dynamics as mutually constitutive which are informed by viewpoints on cultural hybridity. The study investigated how Nigerian entertainment industry navigates between local culture and global tradition. To investigate the perspectives of media producers and cultural critics, the study conducted in-depth interviews with a purposive sample of 12 Nigerian television and film producers and cultural critics across southwest, north central and southeast regions (Lagos, Abuja, Enugu). A systematic thematic approach was used for the data analysis. Findings from the study revealed media practitioners used localisation strategies to glocalise global contents, thereby producing hybrid cultural contents. Informants observed the existence of both opportunities (local adaptation, creative hybridity) as well as challenges (likely commodification, urban bias) in the process of glocalisation. Key themes from the findings were that cultural hybridity, marginalisation of rural and minority voices in favour of urban tastes, and platform capitalism where digital distribution further centralises media power. Additionally, findings revealed conflicts of cultural innovation and preservation among producers amidst global pressures of adopting current trends. The study therefore recommended that local stories and contents be sourced from rural communities to counter urban bias of glocalisation.
Re-examining Ethical Issues in Covering Conflict and Violent Events
(John Archers Publishers Ltd, 2015) Shaibu Agnes Joe; Babatunde Victor Olusegun

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