Browsing by Author "Salau A. A."

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    AN ASSESSMENT OF PERCEPTIONS ON ENTREPRENEURSHIP AND SELF RELIANCE AMONG COOPERATIVES IN KWARA STATE, NIGERIA
    (Fuoye Journal of agriculture and ecology . Published by A Journal Published by Federal University, Oye Ekiti., 2020-09-07) Adedayo, Sunday Joseph,; Abdulraheem I.,; Abu, Z; Salau A. A.
    This study examined cooperative society’s perception on their entrepreneurship and self reliance activities, using kwara state, Nigeria as a case study. The study was hinged on two construct- the cooperative entrepreneurship and self-reliance. For the study, twelve (12) cooperative societies were selected. The finding revealed amongst other things that self-reliance is sequel to cooperative entrepreneurship as it allows members to govern their own lives and economies. Cooperative are community rooted and democratic which allows them to attain self-reliance through their futuristic plans and internally generated funds. The study concluded that cooperative entrepreneurship is premised on the principle of self-reliance and self-sustenance as members were able to govern themselves through cooperatives. It is recommended that viable cooperative entrepreneurship activities should be disintegrated from external influences of government and other agencies. Cooperative legislations should be tailored towards making cooperatives entrepreneurially friendly.
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    Effect of customer co creation on performance of carbonated soft drinks companies in Nigeria.
    (Ilorin journal of marketing. Published by University of Ilorin journal of marketing., 2019-10-20) Okpara, K. C; Abu. Z,; Gbadeyan, R. A; Salau A. A.
    Seven Up Bottling Company Nigeria Limited is concerned about the effect of intense competition on her performance. Consequently, it is seeking solutions to issues that can enhance its competitive advantage, sustainability, and potential growth through customer-driven strategies. Hence, the study examined the impact of customer driven strategies on the performance of Seven Up Bottling Company Ltd. in southern Nigeria. The specific objectives of the study were to; examine the effect of product differentiation as a customer-driven strategy on profitability of Seven Up Bottling Company Ltd.; examine the extent to which value preposition as a customerdriven strategy of Seven Up Bottling Company Ltd. affects market shares; assess the effect of consumer co-creation as a customer-driven strategy on the sales growth of Seven Up Bottling Company Ltd; and to determine the effect of customer benefit segmentation strategy on the productivity of Seven Up Bottling Company Ltd. The study used both primary and secondary data to achieve the objectives. The primary data were drawn through in-depth interview of ten top distributors in the region and four hundred copies of structured questionnaire which were administered on distributors using systematic random sampling technique across the five plants in southern Nigeria. The secondary data consisted of the annual profit, market share and sale figures of the organisation obtained from the annual account between 2013 to 2017. The primary data and secondary data were analyzed using multiple regression and Dickey-Fuller Test respectively. The study found that the adjusted R square of 0.517, 0.488 and 0.537 signified the impact of customer-driven strategies have on profitability, market shares and sales growth. This was corroborated by Dickey Fuller test which revealed P value of 0.01, 0.01097 and 0.01782. Based on findings from the study, customer driven strategy is central to organisational performance. The study recommended that Seven Up Bottling Company Ltd should ensure it continue adopting and using appropriate customer-driven marketing strategy, so that various segments of its target market are provided with specific brands that would meet the needs and requirements of each segment of its consumers’ market. This would ensure that the company has in its possession a good weapon for gaining and sustaining customers’ loyalty, which would ensure that market share of the company continues to grow and is efficiently sustained. There should be constant re-orientation of the distributors of carbonated companies operating in Nigeria, with focus on selling the importance and benefits of customer-driven marketing strategies to the company. This would help future product planning and appeal to and gain customer commitment to their respective network services. The management of Seven Up Bottling Company Ltd. and other organisations in the carbonatated soft drink industry need to integrate customer-driven marketing strategy into their marketing strategy. This would serve as a tool for obtaining and communicating relevant information from and to the target market and for integrating different types of customers into their overall strategy.The management of Seven Up Bottling Company Ltd should continue to improving product attributes such as packaging and product availability, by investing more on customer forum, feedback mechanisms and offer products across the various segments.