Browsing by Author "Salami, B.A"

Now showing 1 - 2 of 2
  • Thumbnail Image
    Item
    A Study of Online and Offline Newspaper Readership in Gbagede, Ifelodun Local Government, Kwara State – Nigeria
    (Borno State University, Nigeria, 2024-12-31) Salami, B.A
    New technology has influenced newspaper readership in the society. This study determines the preferences in the both print and online newspapers in Gbagede town. A qualitative research approach with Focus Group Discussion (FGD) method was adopted to gather and analyse data from the selected respondents. Focus Group Discussion was used in the research work. The findings reveal that 94.4% of respondents agreed that print media is now less relevant because of free access to online publications. Similarly, all the respondents confirmed that newspapers are no longer in circulation especially in the area under study. Meanwhile, 89% of the respondents also confirmed that internet service is not a barrier to online publication. A thematic analysis was used for the FGD in the both per centage and pie chart formats. Uses and Gratification Theory was adopted in the. The study revealed that the dwellers rely on online newspapers.
  • No Thumbnail Available
    Item
    Utilisation of New Media Platforms for Campaigns during the 2023 Gubernatorial Elections in Kwara State, Nigeria
    (Glorious Vision University, Edo State, Nigeria, 2025-04-01) Salami, B.A
    Abstract The researcher examined the new media campaign strategy in the 2023 general elections in Nigeria with a study of gubernatorial election in Kwara State. The study was anchored on technological determinism theory. A structured questionnaire was used. Findings showed that the use of new media campaign approach was effectively used in the election under review. The outcome also revealed that the use of new media campaign strategy had effect on the gubernatorial election. The result also showed that the new media approach faced challenges in the gubernatorial election in some areas in Kwara State. Thus, the researcher suggested that the National Orientation Agency (NOA) in each State should embark on sensitisation on the new media literacy campaign. It is also recommended that the internet network providers are to improve in the network provision especially in the rural areas.