Browsing by Author "Ndijida Mary Anthony"

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    Media Awareness of Pap Smear Testing among Women in Select Local Government Areas of Adamawa State, Nigeria
    (Biannual Review of Glorious Vision University, 2025-03-31) Bamaiyi Gyihya; Shaibu Agnes Joe; Ndijida Mary Anthony
    The researchers investigated the effectiveness of media campaigns in raising awareness about Pap smear testing among women in Michika, Gombi and Numan Local Government Areas (LGAs) of Adamawa State, Nigeria. Questionnaire was used to elicit information from 399 respondents in a cross-sectional survey. The findings revealed a significant gap in awareness, indicating that current media efforts have not effectively educated women about this crucial health screening. Despite some moderate awareness, the overall impact of media campaigns was found to be low, suggesting that these initiatives do not resonate with the target audience or provide sufficient information. The findings pointed to a lack of targeted and culturally relevant messaging, which has contributed to limited understanding and low uptake of screening. Based on these findings, several recommendations were made, including the collaboration of government health agencies and media outlets to develop targeted campaigns that consider cultural and religious contexts. The incorporation of social media platforms was also emphasised to reach younger women with engaging content. Finally, integrating media campaigns with local healthcare providers can help bridge the gap between awareness and service utilization by providing women with clear information on accessing Pap smear screening services and addressing any fears or misconceptions.