Browsing by Author "Murtada Busair Ahmad"

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    Influence of Televised Violence on the Behaviour of Selected Teenagers in Ilorin Metropolis
    (2015) Murtada Busair Ahmad; Kamal Idowu Dauda
    Televised violence is believed to have gradually made its way into some Nigerian homes as violence among Nigerian teenagers is perceived to be growing rapidly against the backdrop of the assumed influence exerted by their exposure to aggression and horrors on Nigerian TV channels. This study attempts to empirically test the cultivation hypotheses on the Nigerian teenagers. Cultivation analysis has been used in communication scholarship to explain how the time the viewers spend on television as well as how their exposure to televised violence influence their social reality beliefs of the real world. A survey carried out on Ilorin teenagers reveals that there is significant relationship between exposure to horror film and teenagers' tendency to bully others. The survey data analysed also reveals that there is relationship between exposure to horror films and teenagers' tendency to abuse others while a third hypothesis tested reveals that there is no significant correlation between hours spent watching TV and teenagers' tendency to bully others.
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    Nigerian Agricultural Posts on Facebook and Instagram within the West African Agricultural Messaging Framework
    (Komunikator, 2023-11-02) Isiaka Aliagan; Murtada Busair Ahmad; Habeeb Opeyemi Daranijo; Habibat Morenikeniji Na’allah
    This study generated and content-analyzed Facebook and Instagram postings on agricultural messages by Nigerian farmers in three years (2019-2021) within specific contexts and in comparison with postings similar to ones initiated by private individuals and government agencies as well as those posted at continental level on the two social media channels. While the data are graphically displayed, a paired-sample T-test was conducted to establish statistically significant differences in the agricultural messages posted on the two social media by Nigerian farmers and farmers from other countries in Africa. All four null hypotheses tested were rejected as statistically significant differences were established between the paired population means. It was also found that Nigerian farmers are accustomed to the use of social media in promoting agricultural-related messages, indicating their exposure to the diffusion of agricultural innovation in line with the trends in advanced nations. It was concluded that social media remains a viable tool for promoting agriculture, particularly during food insecurity and global economic crisis. It was recommended that the Nigerian government should provide an enabling environment for agricultural promotion in the digital age.