Browsing by Author "Muritala Arowolo ALAO"

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    ORGANIZATIONAL CLIMATE AND INNOVATIVE BEHAVIOUR: AN EMPIRICAL STUDY OF THE BAKERY INDUSTRY IN OSUN STATE, NIGERIA
    (2025-12-31) 1Kayode Muhammed IBRAHIM; Akintunde Aremu AKINTAY; Dolapo Stephen AKINWUMI; Muritala Arowolo ALAO
    This study investigates the impact of organizational climate on innovative behavior among registered bakeries in Osun State, Nigeria. Adopting a cross-sectional survey design, the research sampled 208 bakery managers/owners from a population of 896 registered bakery establishments in Osun state. Data were collected through structured questionnaires and analyzed with descriptive and inferential statistics. Correlation and multiple linear regression analyses were utilized to test the study’s hypotheses using the Statistical Package for Social Science (SPSS). The findings reveal that organizational climate dimensions, including management support, communication and organizational structure, have a significant positive impact on innovative behavior of bakery owners/managers in Osun state. The study concluded that it is necessary to promote a conducive organizational environment by means of effective communication, flexible organization, and proactive management behaviors to increase innovation and competitiveness in the bakery industry.
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    SUSTAINABLE PRODUCT PROMOTION AND BUYING BEHAVIOUR OF GENERATION Y CONSUMERS OF COCACOLA PRODUCTS IN KWARA STATE
    (International Journal of Entrepreneurship Innovation and Management (IJEIM), 2026-05-18) Rafiu Orire RAHAMAN; Kayode Muhammed IBRAHIM; Muritala Arowolo ALAO
    Despite increasing global concern for environmental sustainability, a significant gap remains between consumers' environmental attitudes and their actual green purchasing behaviour. Although firms increasingly adopt environmentally friendly marketing strategies, evidence on their effectiveness in translating environmental concern into real purchasing decisions, particularly in developing economies, remains limited. This study investigated the impact of sustainable product promotion on the buying behaviour of Generation Y consumers of Coca-Cola products in Ilorin metropolis in Kwara State, Nigeria. Using cross-sectional survey design, the data were obtained from 385 consumers of Coca-Cola through Cochran's (1977) formula which represents the infinite population of Generation Y in the study area. An adapted questionnaire was used to measure sustainable promotion and buying behaviour of products. Data was analysed with the help of descriptive statistics (mean and standard deviation) and inferential statistics (regression analysis). The results show that sustainable product promotion has positive and significant impact 2 on the buying behaviour of Generation Y consumers (R = 0.493, â = 0.702, p < 0.001), supporting the positive impact of eco-friendly marketing initiatives on consumer engagement and buying decisions. The study adds to the literature on green marketing in emerging economies and offers practical insights for firms looking to exploit sustainability as a source of competitive advantage. It is recommended that Coca-Cola and similar firms should bolster eco-friendly promotion strategies, increase consumer awareness and provide engagement initiatives to reinforce environmentally responsible purchase behaviour.