Browsing by Author "Monsur O. Jimoh and Rahman O. Mustapha (PhD)"

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    ASSESSING CORPORATE SOCIAL RESPONSIBILITY PERFORMANCE OF SELECTED ENTREPRENEURIAL CONSUMER GOOD MANUFACTURING COMPANIES IN NIGERIA
    (2019-12) Monsur O. Jimoh and Rahman O. Mustapha (PhD)
    The study examined the impact of Corporate Social Responsibility (CSR)on performance of selected consumer goods manufacturing companies in Nigeria. The objective of the study is to adopt Philanthropy variables of CSR activities in examining the non-financial performance variable of selected consumer goods manufacturing companies in Nigeria. The study employed primary data with the aid of questionnaires and adoptKrejcie and Morgan's Table of sample selection for sample determination while two companies within Ibadan Metropolis were selected for the study. Linear regression, Statistical Model Summary and ANOVA Correlation were the methods of analysis employed to test the study's hypotheses. Variables identified were Social Project Implementation (SPI) and Educational Aids (EA), Corporate image (CI) and Customer Loyalty (CL). It was found that SPI, and EA significantly impacted on CI and CL. [(r, -0652 P₁000) (r.7²-000,000)]. From the result of the study, it is recommended that the companies should shift their financial might from direct marketing to investment in highly beneficial CSR as a means of gaining huge positive returns and customers' loyalty.