Browsing by Author "Lawal, Olufunmilayo O."

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    A Critical Analysis of the Assessment of Hotel’s Social Responsibility to its Host Communities
    (Manuscript Scientific Service: Journal of Economics and Finance Research, 2025-03-06) Folorunso, Olusola Samson; Tinuoye, Olaleye I.; Osadare, Olukemi O.; Lawal, Olufunmilayo O.; Adebayo, Hauwa Mosunmola; Oyedun, Mayokun Adebayo
    Hotels are under increased scrutiny to show how they are contributing to the betterment of their surrounding communities in the areas of environmental sustainability, community participation, and ethical business practices. The purpose of this study is to investigate the meaning of "social responsibility" in the hospitality business, and to analyze the techniques used to evaluate hotels' effects on their surrounding neighborhoods. Hotels' commitment to social responsibility may be gauged in part by looking at how they treat the local community, how they treat their employees, and what kind of environmental impact they have. Hotels may reduce their negative effects on the environment and improve the quality of life in their communities by using sustainable operating methods. In addition, hotels may contribute to the area's economic and social growth by forging partnerships with local businesses, launching charitable campaigns, and hosting cultural exchange programs. The hotel industry's rapid rise has had far-reaching consequences for the local ecosystem and population. Due to the nature of the hospitality industry as a for-profit business, hotels are held to specific community service duties. The results of this research show that running a hotel may have both beneficial and negative effects on the local population and its natural surroundings. Attracting visitors, creating jobs, supporting infrastructure development, and providing economic possibilities for the host community are all ways in which hotels may play an important part in the development of their host towns.
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    Barriers to Green Building Adoption in Tourism and Hospitality Facilities in Nigeria: An Empirical Review
    (INTERNATIONAL JOURNAL OF RESEARCH AND INNOVATION IN SOCIAL SCIENCE, 2025-05-13) Akerele, Edward E.; Folorunso, Olusola S.; Bashiru, Adekunle A.; Babalola, Wasiu A.; Adedayo, O. L.; Lawal, Olufunmilayo O.
    Green building adoption in facility management is crucial for achieving sustainability goals in the built environment. Despite the numerous benefits of green buildings, their adoption remains slow due to various barriers. This paper explores the challenges hindering green building adoption through a case study approach. The study identifies financial constraints, lack of awareness, regulatory challenges, and resistance to change as key obstacles. The findings contribute to existing literature by offering insights into strategies that can facilitate green building adoption within the tourism and hospitality industry in Nigeria.
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    The Effectiveness Of Destination Marketing Organizations In Promoting Sustainable Tourism
    (International Journal of Creative Research Thoughts, 2025) Akerele, Edward E.; Lawal, Olufunmilayo O.; Yusuf, Ismail P.; Folorunso, Olusola Samson; Bashiru, Adekunle A.
    This study examines the role of Destination Management Organizations (DMOs) in fostering sustainable tourism, with a particular focus on Nigeria’s Olumirin Waterfalls and the Osun Osogbo Sacred Grove. While DMOs are essential in promoting sustainable tourism, their effectiveness in many developing nations, including Nigeria, is hindered by institutional weaknesses, limited stakeholder involvement, and ineffective marketing strategies. The objectives of this research are to: investigate the roles of DMOs in sustainable tourism promotion; assess the impact of DMO marketing strategies—specifically destination branding, stakeholder engagement, and tourist information services—on sustainable tourism outcomes; and to identify best practices and challenges faced by DMOs. Utilizing a desk-based research methodology, the study synthesizes secondary data from academic sources, reports, and case studies. The findings reveal that Nigerian DMOs face considerable challenges, including inadequate funding, poor coordination between national and local agencies, and a lack of meaningful community participation, which impede the successful implementation of sustainable tourism initiatives. Furthermore, destination branding is underdeveloped, stakeholder engagement is limited, and tourist information systems are either outdated or non-existent. Based on these findings, the study recommends strengthening institutional frameworks, fostering greater community involvement in tourism decision-making, and adopting digital technologies to enhance tourist education and destination management. The study’s limitations include its reliance on secondary data and the focus on specific Nigerian destinations, suggesting that future research should incorporate primary data and expand its geographical scope to better understand the role of DMOs in sustainable tourism.