Browsing by Author "Jimoh Shaykh-Luqman Alade , Yusuf Ganiyu Akanbi , Dada Christianah Olubukola"

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    Assessing The Influence Of Social Media Campaigns On Youth Engagement In Social Justice Movements Within Kwara South Senatorial District, Nigeria
    (2025) Jimoh Shaykh-Luqman Alade , Yusuf Ganiyu Akanbi , Dada Christianah Olubukola
    Abstract: It was observed that, there was low voices and participation in civic imitative and decision making to influence government decision. Hence, This study assessed the influence of social media campaigns on youth engagement in social justice movements within kwara south senatorial district.. This study adopted a descriptive research design.. A purposive sampling technique was used to select 175 respondents. Five instruments such as, Questionnaire on Social Media Campaigns(QSMC), Questionnaire on Youth Engagement(QYE), Questionnaire on Youth Participation in Social Justice Movements(QYPSJM), Questionnaire on Youth Involvement in Digital Activism(QYIDA), and Questionnaire Youth Participation in Online Advocacy(QYPOA) were used to collect data. The instruments were validated by some selected social media influencer . To establish the reliability of the instruments, 20copies of the final draft were trial tested twice on the randomly selected youths outside the sample population. The reliability of the instruments were obtained using PPMC, with the co-efficient of 0.81 ,0.83, 0.78, 0.76 and 0.80. Data collected were analysed using Inferential statistics of Linear Regression to test for research questions raised at a 0.05 level of significance. It was found among others that social media campaigns significantly influenced youth engagement(F(1,174) = 15558.5, P <0.05). It was concluded social media campaigns have the potential to facilitate youth engagement, social justice movements, digital activism, and online advocacy. It was recommended among others that government agencies, non-governmental organisations, and community-based groups should harness the power of social media platforms to increase youth engagement in civic developmental initiatives. Wordcounts: 243 Keywords: Social Media Campaigns, youth Engagement, social Justice movements, digital activism , online advocacy