Browsing by Author "Issa, A."

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    A critical assessment of workforce diversity management strategies on firms productivity: A study of some selected Food and Beverage Industries in Lagos State, Nigeria
    (2018-12-16) Oyedele, O.O.; Issa, A.; Abu, Z.
    Workforce diversity management is gradually being used and becoming acceptable as a significant organizational resource in esteems to whether the objective is to be an employer choice, to offer outstanding customer service, or to sustain a competitive advantage.This study examined the effectof workforce diversity management towards organizational performance which focuses into the food and beverage industry within the larger manufacturing sector. The study employed primary data mainly for revalidation of results and inferential information from secondary sources. The study adopted cross sectional research design and considered 3 multinational corporations in the food and beverage sector in Nigeria based on random sampling technique. The sample size constituted the lower, middle and senior level staff of the multinational Corporations at their headquarters and plants to achieve the objectives of this study based on the two hypotheses that were formulated. Both descriptive and inferential statistical techniques were employed. The statistical tools used included cross tabulations, Mean, Regression and Correlation analysis with the aid of SPSS computer packages. The results showed that leadership initiatives (LI) has a significant relationship with organizational success(OS) (at P =0.000). It was also observed that organizational creativity (OCr) has significant effect on organizational creativity (OCr) (at P =0.000).In conclusion, the study reflected that Workforce diversity represents both a challenge and an opportunity for business and corporate entity. Hence, no organization in this dispensation of Globalization can survive without workforce Diversity.
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    Effect of Social Media Marketing on Brand Association Among Small and Medium Enterprises in Kwara
    (Veritas Journal of Marketing & Management. 1 (1); 44-57, Published by department of Marketing, Veritaz University Abuja, 2020-04-14) Ismaila S; Abu Z; Issa, A.
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    Multinationals’ Dominance and Asset Management Competencies of Indigenous firms in the upstream sector of the Nigerian Petroleum Industry.
    (Published by A Journal Published by the Department of Business Administration Al Hikman University, Ilorin., 2018-10-25) Oluwaseun, O.O.,; Issa, A.; Abu, Z.
    This study examined the effect of expatriate dominance, as a function of multinationals’ dominance, on operational performance of indigenous firms in the upstream sector of the Nigerian oil and gas industry. Four hypotheses were formulated in the study to test the relationship between expatriate and asset management competencies. Survey research design was applied. The targeted population comprised of the three listed indigenous firms as at 2018 in the upstream sector of the Nigerian petroleum industry. Data for this research was obtained from primary source through the aid of a psychometric five-point structured questionnaire. 260 copies of questionnaires were administered, out of which 216 were found to be useful for the analysis. The data were analyzed using descriptive statistics of simple percentage, mean and standard deviation and inferential statistics of linear regression. The hypotheses were tested at 0.05 level of significance. Findings revealed that there is a significant relationship between expatriate dominance and operational performance. Based on the findings of this study, the study concluded that dominance variables must be monitored if sustainable development must be attained in the upstream sector of the Nigerian petroleum industry. It was recommended that that in order to improve the operational performance of indigenous firms in the upstream sector of the Nigerian petroleum industry; the Nigerian government should provide an effective regulatory environment for the development of indigenous capabilities in order to ensure sustainable development of the industry. The sustainable development of the sector depends largely on the local capabilities available.