Browsing by Author "Isaac Iortimbir Aun"

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    Impact of Economic Recession on the Marketing of Pharmaceutical Products in Kwara State, Nigeria
    (Akamai University, United States, 2017-08-23) Isaac Iortimbir Aun; Abu, Zekeri; Taiwo Ganiyu Oladipo; Sunday John Akpan
    Ever since the great depression of the 1930’s, economic activities of various sectors of the economy has been revolutionized, among these sectors is the pharmaceutical sector in Nigeria. The major question in this sector is how exactly economic recession has affected the marketing of pharmaceutical products in Nigeria. This study examines the impact of economic recession on the marketing of pharmaceutical products in Nigeria. Primary data were used, the data were generated through a structured questionnaire to elicit information from 150 customers and intermediaries using simple random sampling technique. Student T-test and Z test were used to test the hypotheses of the study. The result shows that economic recession affects the income of consumers in Nigeria and mitigates the sales of ethical products thereby increasing the sales of fake.
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    Technology Transfer and Entrepreneurial Development in the Value Chain System of the Nigerian Oil and Gas Industry
    (The Pacific Journal of Science and Technology, 2018-05-10) Zekeri Abu; Isaac Iortimbir Aun; Oluwaseun O. Oluwasanmi
    Since the discovery of oil and gas in Nigeria, the government over the years has endeavored to improve indigenous participation in the oil and gas industry through various instruments such as Indigenous Participation policies, Local Content policy, and the Marginal Field Development program. However, despite these interventions, it is observed that the industry is largely dominated by multinationals due to their expertise in technology. In a globalized business environment, technology transfer is a vehicle for bridging knowledge gaps and innovation deficiencies, especially in an industry with a rich value chain as with the oil and gas industry. This paper examines historical perspectives of technology transfer viz-a-viz the entrepreneurial development opportunities and challenges in the value chain of the Nigerian oil and gas industry (upstream, midstream and downstream). By engaging a qualitative approach using content analysis, the study serves as a pivot upon which the extent of technology transfer could be assessed, and the connection between technology transfer and entrepreneurial development in the Nigerian oil and gas industry, while recommending a tri-dimensional framework for entrepreneurial pursuit in the value chain of the Nigerian oil and gas industry.