Browsing by Author "Igbekele G. O."

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    THE IMPACT OF EVENT CENTER ON SOCIAL ACTIVITIES IN KWARA STATE VIA M & M EVENT CENTRE, ILORIN, NIGERIA
    (Elizade University Journal of Research in Hospitality and Tourism Management, 2023-12-01) Folorunso, O. S.; Bashiru, A. A.; Igbekele G. O.
    This comprehensive study delves into the transformative influence of M & M Event Center on the social fabric of Kwara State society. The primary focus is on understanding how the event center facilitates social interactions, bolsters community engagement, stimulates economic activity, and fosters social cohesion. The study follows a quantitative approach, encompassing surveys for quantitative data collection and interviews for qualitative insights. With a participant pool of 80 respondents, the research captures a rich cross-section of demographics. The results are indicative of a vibrant ecosystem within the event center, where a diversity of social events and gatherings thrive, enhancing the social interactions of attendees. A prevailing positivity is observed among event participants, organizers, and the local community, corroborating the center's substantial social impact. Furthermore, the center's economic significance is underscored by its contribution to increased economic activity and the positive reverberations felt throughout the local community and the wider economy. An essential dimension of the study unveils the center's role in nurturing a sense of belonging, fostering unity, and amplifying community engagement. These findings are aligned with the evolving global trends in tourism, which emphasize experiential, communitybased, and socially conscious travel. By offering an expansive range of social experiences and providing spaces conducive to networking, M & M Event Center emerges as a vital hub for interactions that transcend mere transactions. These interactions, in turn, contribute to economic growth, while the sense of unity promotes social cohesion.