Browsing by Author "Folorunso, Olusola Samson"

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    A REVIEW OF THE IMPACT OF GOVERNMENT POLICIES ON THE TOURISM INDUSTRY IN NIGERIA
    (Elizade University Journal of Research in Hospitality and Tourism Management, 2024) Folorunso, Olusola Samson; Odetoye, Adeola Sunday
    This study examines the multifaceted impact of government policies on the tourism industry, exploring both positive and negative effects. Through a comprehensive analysis, the study dissects into how government interventions can shape the tourism landscape, either fostering growth and sustainability or posing challenges and constraints. Through the investigation of specific examples of government policies that have positively influenced tourism, such as financial support during crises, promotion of domestic travel, and strategic investments in marketing, this research aims to provide insights into effective policy measures for enhancing the tourism sector. The study adopted a desk review research method and the relevant reviewed literature were subjected to content analysis. This study utilizes a comparative analysis approach to examine existing tourism policies, planning strategies, and economic impacts, focusing on case studies relevant to Nigeria. Data from academic literature, reports, policy documents, and official publications related to tourism policy, planning, and economic impact in the selected case studies between the years 2015-2024 were analysed and compared to identify common trends, challenges, and best practices in tourism policy formulation, planning, and economic contribution across the selected case studies. The findings highlight the importance of tailored policy approaches that balance economic development with environmental and social considerations, ultimately contributing to a more resilient and sustainable tourism ecosystem.
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    The Role of Disease Outbreak on The Operations of the Hospitality Industry in Ilorin Metropolis, Nigeria
    (Anchor University Journal of Humanities, Management and Social Sciences, 2024) Folorunso, Olusola Samson; Tiramisu, Oluwatoyin A; Alabi, Adebola Atinuke
    Disease outbreak refer to occurrence where there is a sudden increase in the number of cases of a particular disease within a specific area, population or community over a period of time. Disease outbreaks have the capacity and tendency to paralyze business activities due to restriction in movement and safety consciousness on the part of the affected population. It is expedient to understand the effect of disease outbreak on the service sector like hospitality industry. This study adopted a descriptive research design and used quantitative data collection methods through which 64 respondents who are staff and management of Noktel Resort Hotel, were purposively sampled. Finding revealed that the hotel experienced great patronage across all service points before the Covid-19 pandemic. However, when Covid-19 struck, the hotel employed the strategy of offering free delivery of food and beverages to customers, and free pick up of guests that booked online within Ilorin Metropolis to improve their sales as patronage was affected. The hotel also engaged social distancing for staff and guest, offered customized free nose mask andlocated wash hand basin in strategic places to reduce the spread of the disease. The Hotel used the opportunity of the downtime in sales to restructure and repair some if its facilities, train employees and install safety equipment within the establishment. The study concluded that the effects of the pandemic on the hospitality industry can be worked on for a better thriving of the hospitality industry, especially through collaboration among hospitality business owners. Part of the recommendations of this study is that the hospitality industry should develop detailed crisis management plans that outline specific strategies and protocols for responding to disease outbreaks and other disruptive events, and also explore other aspects of the industry like organizing value added service capable of ensuring diversification.