Browsing by Author "Festus, A. S."

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    ASSESSING THE IMPACT OF RURAL TOURISM ON ENTREPRENEURIAL DEVELOPMENT
    (Benin Journal of Religions and Society, 2024-05-01) Folorunso, O. S.; Bashiru, A. A.; Festus, A. S.; Adebayo, H. M.
    This study explores the intersection of rural tourism and entrepreneurial development, focusing on the impact of tourism activities on rural economies and the role of entrepreneurs in harnessing tourism potential. Through a thorough examination of historical development, demand factors, and current management practices, the study highlights the strategic position of rural tourism in contributing to economic growth and community development. It emphasizes the emergence of creative tourism as a catalyst for entrepreneurial ventures, where local businesses play a pivotal role in providing authentic experiences to tourists. Drawing from theoretical frameworks and empirical evidence, the research traces the stages of tourism development and identifies the challenges and opportunities faced by small businesses in rural areas. Lifestyle entrepreneurship emerges as a significant driver, motivated by a desire to contribute to local revitalization and sustainable development. By analyzing motivations, management practices, and economic impacts, the study underscores the importance of fostering sustainable entrepreneurial ecosystems in rural tourism destinations. Ultimately, it advocates for policy interventions and strategic initiatives to support the growth of rural tourism businesses and enhance their contribution to economic and social well-being in rural communities.