Browsing by Author "Brimah, Aminu Nassir"

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    Analysis of Market Innovation and Organisational Performance in Nigerian Food and Beverage Manufacturing Sector
    (2019-03) Bamidele, Ayodeji Gbenga; Abdulraheem, Issa; Brimah, Aminu Nassir
    The study examined the relationship between market innovation and organizational performance. Survey research design was used in the study. Data for this research was obtained from primary sources with the aid of a structured questionnaire. Krejche and Morgan formular was used to estimate the sample size. 355 copies of questionnaires were administered to employees of the selected companies out of which only 309 copies were found to be useful for data analysis. The data were analyzed using descriptive statistics and inferential statistics of partial least square structural equation model (PLS-SEM). The hypothesis was tested at 0.05 alpha levels. Findings revealed that market innovation significantly impacts market performance (β =.317, t= 4.720, p=.000). The next vital predictor in order of importance is market innovation and employee performance (β = .313, t= 4.286, p= .000) and finally, market innovation and financial performance (β = .220, t= 4.061, p= .000). The study concludes market innovation is a key determinant of organizational performance. The study recommended that in order to sustain a competitive edge in today’s market; organisations have a twofold mission of continuously generating extra value for their customers whilst thriving to cut costs and increase their productivity. To make this mission possible, the results of this study suggest that organisations give additional importance to market innovations for attaining high organisational performance
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    Commercial Policy’s Trade Facilitation Effects on Cost of Operations as Determinants of Multinational Corporations Employability
    (2017) Akinbola, Olufemi Amos; Issa, Abdulraheem; Brimah, Aminu Nassir
    This study examined commercial policy’s trade facilitation effects on employability of multinational corporations in Nigeria considering whether trade facilitation(TF), has a significant effect on the multinational Corporations employability expressed in cost of operation (COP). The study adopted cross sectional research design and considered 5 multinational corporations in the food and beverage and conglomerate sub-sector in Nigeria based on random sampling technique by employing primary data. The sample size constituted the lower, middle and senior level staff of the multinational Corporations at their headquarters and plants to achieve the objectives of this study based on the hypothesis that was formulated. Both descriptive and inferential statistical techniques were employed. The statistical tools used included cross tabulations, Mean, Regression and Correlation analysis with the aid of SPSS computer packages. The results showed that trade facilitation (TF) have significant effect on cost of operation (at P=0.000). In conclusion, the study reflected that each of the performance indicators under consideration related with commercial policy and employability implies the need for compliance by multinational corporations to be ensured as governmental follow up in areas of trade facilitation is pertinent to employment creation. The study recommends that; government is encouraged to continue to play her regulatory, facilitating and participatory roles to foster an enabling operating environment as it will contribute towards firm competitiveness in the domestic and global marketplace.
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    Commercial Policy’s Trade Facilitation Effects on Cost of Operations as Determinants of Multinational Corporations Employability
    (2018-03) Akinbola, Olufemi Amos; Issa, Abdulraheem; Brimah, Aminu Nassir
    This study examined commercial policy‟s trade facilitation effects on employability of multinational corporations in Nigeria considering whether trade facilitation (TF), has a significant effect on the multinational Corporations employability expressed in cost of operation (COP). The study adopted cross sectional research design and considered 5 multinational corporations in the food and beverage and conglomerate sub-sector in Nigeria based on random sampling technique by employing primary data. The sample size constituted the lower, middle and senior level staff of the multinational Corporations at their headquarters and plants to achieve the objectives of this study based on the hypothesis that was formulated. Both descriptive and inferential statistical techniques were employed. The statistical tools used included cross tabulations, Mean, Regression and Correlation analysis with the aid of SPSS computer packages. The results showed that trade facilitation (TF) have significant effect on cost of operation (at P=0.000). In conclusion, the study reflected that each of the performance indicators under consideration related with commercial policy and employability implies the need for compliance by multinational corporations to be ensured as governmental follow up in areas of trade facilitation is pertinent to employment creation. The study recommends that; government is encouraged to continue to play her regulatory, facilitating and participatory roles to foster an enabling operating environment as it will contribute towards firm competitiveness in the domestic and global marketplace.
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    Innovation Complexities and Market Performance: Evidence from Nigerian Food and Beverage Sector
    (2019-03) Bamidele, Ayodeji Gbenga; Abdulraheem, Issa; Brimah, Aminu Nassir
    The dynamic nature of business environment and the ever changing needs of consumers have to constantly make strategic organizations to continue to adopt innovative practices to continue to survive. Firms adopt innovation strategy to survive and gain competitive advantages in the marketplace. Innovation strategy entails adoption and implementation of a new or significantly improved product, or process, a new marketing method, or a new organizational method in business practices. The thrust of this study was to examine the relationship between innovation complexities and market performance. The study adopted primary data were with the aid of a structured questionnaire that was administered to respondents. A Structural Equation Model was used to test the hypothesis and findings of the study revealed that innovative practices adoption and implementation is provides opportunities to organization in terms of been proactive to changes and also initiating positive changes that aids competitive advantage and sustainable performance. The study recommends that since innovative practices is germane and integral for improved sustainable performance, it must be continuously maintained, sustained and improved
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    Role of Electronic Banking in Enhancing Human Resource Performance and Customer Satisfaction: Evidence from Guaranty Trust Bank PLC, Nigeria.
    (2013) Olanipekun, Wahid Damilola; Brimah, Aminu Nassir; Ajagbe, Suraj Tunde
    This study examines the impact of e-banking on human resource performance and customer satisfaction. The objective of the study was to determine how the introduction and usage of e-banking product and services has generally impacted on the effectiveness and efficiency of banks service delivery. Questionnaire administration technique via a structured questionnaire was used to source for data and information from fifty randomly selected respondents which constitutes the sample and Chi-square analysis was used to analyze the data. The study revealed that introduction of electronic banking has impacted positively on the bank's human resource performance, in terms of improved efficiency and effectiveness of service delivery by their workforce even as it has enhanced customers’ satisfaction. The study recommends that critical infrastructures that aid the usage of e-banking products should be provided.