Browsing by Author "Bashiru, Adekunle Afeez"

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    PERCEPTION OF SERVICE QUALITY AND ITS IMPACT ON CUSTOMER LOYALTY IN SELECTED HOTEL IN KWARA STATE, NIGERIA
    (Journal of Institutional Catering, Hospitality and Tourism Management, 2024-12) Bashiru, Adekunle Afeez; Odetundun, Olushola; Folorunso, Olusola Samson
    This study examines guest perceptions of service quality and its impact on customer loyalty in hotels. The primary aim is to explore the factors shaping guest perception of service quality, investigate the correlation between guest satisfaction and customer loyalty, and identify actionable insights for service quality improvement. Utilizing a quantitative research methodology, data was collected through structured questionnaires administered to hotel guests at Sinclair hotel, focusing on various service quality dimensions such as physical facilities, staff competence, and promptness of service. The study adopted Sinclair Hotel, Ilorin, as its case study. The findings reveal significant correlations between six out of seven service quality indicators and guest perception, indicating the crucial role of these factors in shaping overall guest satisfaction. Notably, "confidence in the knowledge and competence of the hotel staff" did not significantly correlate with guest perception, suggesting other service dimensions might be more influential in the selected hotels. Furthermore, the study confirms that guest satisfaction significantly influences customer loyalty, with strong correlations between satisfaction levels and loyalty indicators such as the likelihood to recommend and intention to revisit.
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    PROMOTING CREATIVE TOURISM THROUGH NIKE ART GALLERY, OSOGBO: A SUSTAINABLE ECONOMIC DEVELOPMENT STRATEGIES FOR OSUN STATE, NIGERIA
    (HATMAN Journal of Hospitality and Tourism, 2024) Folorunso, Olusola Samson; Falabi, Modupe Olamide; Bashiru, Adekunle Afeez
    Tourism has evolved and so are its components. Different environments, climates, natural systems and people have shaped tourism into having unique varieties. These diversities enhance the contents of sociocultural systems too. Such dissimilarities serve as foundations for innovation and creativity. Handicraft productions are the result of creativity. This births the concept of creative tourism. Creative tourism takes a cue from special interest tourism which includes cookery, painting, photography, crafts and art holidays. This study seeks to assess the development and promotion of creative tourism as a panacea for economic sustainability in Osun State, using Nike Art Gallery in Osogbo the state capital as a case study. The philosophy of this paper is a positivist approach which allows for quantitative data collection methods using questionnaires. Therefore, this study adopted a survey research method using the tourists and visitors at Nike Art Gallery as the population of study, out of which 125 respondents were randomly sampled. Descriptive statistical analysis was employed for the study and findings revealed that creative tourism is a recognized and economically viable form of tourism in the study area. However, its sustainability hinges on collective efforts from government and private sectors, and carrying out more researches on how creative tourism can be properly integrated and made distinctively different from cultural tourism. The study concludes that creative tourism is an essential part of the tourism industry.