Browsing by Author "Adebayo, H. M."

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    ASSESSING THE IMPACT OF RURAL TOURISM ON ENTREPRENEURIAL DEVELOPMENT
    (Benin Journal of Religions and Society, 2024-05-01) Folorunso, O. S.; Bashiru, A. A.; Festus, A. S.; Adebayo, H. M.
    This study explores the intersection of rural tourism and entrepreneurial development, focusing on the impact of tourism activities on rural economies and the role of entrepreneurs in harnessing tourism potential. Through a thorough examination of historical development, demand factors, and current management practices, the study highlights the strategic position of rural tourism in contributing to economic growth and community development. It emphasizes the emergence of creative tourism as a catalyst for entrepreneurial ventures, where local businesses play a pivotal role in providing authentic experiences to tourists. Drawing from theoretical frameworks and empirical evidence, the research traces the stages of tourism development and identifies the challenges and opportunities faced by small businesses in rural areas. Lifestyle entrepreneurship emerges as a significant driver, motivated by a desire to contribute to local revitalization and sustainable development. By analyzing motivations, management practices, and economic impacts, the study underscores the importance of fostering sustainable entrepreneurial ecosystems in rural tourism destinations. Ultimately, it advocates for policy interventions and strategic initiatives to support the growth of rural tourism businesses and enhance their contribution to economic and social well-being in rural communities.
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    Guests’ Perception of Hotel’s Image in Ilorin Metropolis, Nigeria: The Role of Employees’ Performance
    (EKSU Journal of Management Scientists, 2024-04-15) Bashiru, A. A.; Folorunso, O. S.; Igbekele, G. O.; Adebayo, H. M.
    Of the several factors that contribute to guests’ perception of hotel’s image, employees’ performance is rarely discussed. On this premise, this study explored guest perception regarding the impact of employees’ performance on the image of hotels in Ilorin metropolis. It adopted a descriptive research design, and data were collected through objective and structured procedures. The accessible population were guests in 3 major hotels in Ilorin metropolis. Due to the infinite population size, 120 questionnaires were distributed (40 per hotel) using simple random sampling. Data were analysed through relative frequency analysis. The findings of this study indicate that employees’ performance in hotel could control the hotel’s image and aid its marketing. Employees’ performance can equally improve the patronage of the hotel as it reflects hotel value thereby enhancing customer loyalty. The paper draws conclusions and identify the guest perception on the influence of employees’ performance on hotel image and gives signal to the human resource management of the hospitality industry to take remedial actions on the overall practice of performance on marketing of hotel image in order to minimize those factors leading to negative perception of guests. This study recommended that the management of hotels should put in good efforts in the recruitment of qualified employees, as this will influence the effective performance and productivity of the employee, and the hotel at large.